Manipal Academy of Higher Education (MAHE) and SRV Media promote the University Town of India with a student-led musical ad film

India, 21 March 2025: Manipal Academy of Higher Education (MAHE), an Institute of Eminence known for its world-class academic excellence and vibrant student culture, has launched a dynamic new musical film in collaboration with SRV Media. This visually striking campaign encapsulates the essence of life at Manipal—widely recognised as The University Town of India—and highlights its unique student-driven environment.

Designed to connect with Gen Z audiences, the film vividly brings to life the aspirations, energy, and experiences of modern-day students. Through an engaging blend of music, storytelling, and immersive visuals, it showcases Manipal as more than just a place to study—it’s a thriving ecosystem of innovation, adventure, and lifelong friendships.

A Film That Reflect Students’ Experience

Set against the backdrop of MAHE’s bustling student-driven environment, the film seamlessly integrates key aspects of university life, from academics and innovation to sports, adventure, and social connections. Through an engaging story, lively visuals, and an original music composition, it portrays Manipal, the university town, as more than just a place to study—it’s a place to grow, explore, and create lasting memories.

The narrative is structured around five distinct personalities, each representing a different facet of the Manipal Students’ experience:

• ‘The Genius’ highlights Manipal’s advanced tech labs, research facilities, and innovation-driven campus.
• ‘The Wanderer’ explores the town’s picturesque surroundings, from mountain trails to serene beaches and adventure spots like Kapu Lighthouse and kayaking routes.
• ‘The Athlete’ showcases Manipal’s world-class sports infrastructure, like the Marena sports complex, squash and badminton courts, basketball arenas, and gym facilities.
• ‘The Social Butterfly’ captures Manipal’s cultural diversity, vibrant cafés, shopping hubs, and thriving student community.
• ‘The Vibe Setter’ embodies Manipal’s music, dance, theatre, and campus-wide festivities.

The film is a testimony of excellent students’ lives, where each individual thrives to make it big in their career. 

As one of India’s premier institutions, the Manipal Academy of Higher Education (MAHE) has long been at the forefront of academic excellence and student-centric initiatives. With a strong presence across India and globally, MAHE provides a holistic learning environment that extends beyond the classroom.

To further amplify its brand presence and engage prospective students, MAHE has partnered with SRV Media, a leading digital marketing and branding agency, for strategic marketing campaigns that redefine how educational institutions connect with young audiences. This collaborative effort highlights Manipal’s unique student ecosystem and sets a new benchmark in education marketing.

Industry Voices on the Film

Speaking about the vision behind the campaign, Neel Desai, AVP-Brand Communication & Creative Director at SRV Media, said, “Our goal was to bring ‘The University Town of India’ to life through a creative and emotionally resonant campaign. By featuring actual MAHE students as actors and singers, we ensured the film’s authenticity, making it highly relatable for aspiring students. This approach allows young audiences to envision themselves in Manipal, fostering a deep emotional connection to the campus and its lifestyle.”

“We had an incredible experience collaborating with SRV Media for the ‘Life at MAHE, Manipal’ film. The journey of bringing MAHE’s vibrant campus, academic excellence, and student life to the screen was very fulfilling. This film beautifully captures the essence of MAHE, Manipal, resonating with students, alumni, and aspirants alike. The outcome has been overwhelmingly positive,” said  Vineeta Sharma, Director, Marketing, at Manipal Academy of Higher Education.