ManipalCigna Health Insurance Company Limited has launched a advanced marketing campaign called “Ek Baar Lo, Accha Lo,” which aims to educate consumers.
On the importance of having a comprehensive, affordable, and adequate sum insured plan to access quality treatment without worrying about healthcare costs.
“A sum insured that appears sufficient now may be insufficient to pay the rapidly growing healthcare bills in the coming few years,” Sapna Desai, Head of Marketing as well as Digital Sales ManipalCigna Health Insurance, stated during the launch of the new campaign.
As a result, we created two films using a semiotics method to illustrate the need for comprehensive health coverage and to increase memorability.
The first film employs the symbol of a ‘Universal Adaptor’ to ensure that access to high-quality healthcare is not restricted by geographical boundaries.
The second video features a “satisfying Coconut drink” to emphasize the importance of having an adequate sum insured. We want to setup a message that “Ek Baar Lo, Accha Lo” when it comes to health insurance with our new digitally-led ad films.
ManipalCigna Lifetime Health Plan, developed with industry-first advantages, was recently offered by the firm. With escalating healthcare costs and incidents in mind, the new ManipalCigna Lifetime Health Insurance Plan offers several appealing features, including
– Loyalty premium discounts on renewal from the fourth policy year onwards, up to the end of the policy’s term.
– Unlimited Sum Insured Restoration and a slew of other feature
This feature-rich plan was also named “Product of the Year 2021” for promoting value-based pricing and distinguishing itself from other plans on the market.
The COVID-19 pandemic has played a significant role in raising awareness about the importance of acquiring comprehensive health insurance coverage to cover an individual’s and family’s healthcare needs at all stages of life.
Healthcare costs are rising at an alarming rate across the country, and this trend is expected to continue. As a result, the new campaign, dubbed “Ek Baar Lo, Accha Lo,” aims to urge everyone to get the correct health insurance plan with a high sum insured to address the problem of rising medical inflation and gain access to top-quality healthcare facilities around the world.
With ManipalCigna Lifetime Health, you can protect your finances while still having access to high-quality healthcare that is not limited by geography or cost.
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