The founder and director of Think pot, Manoj Pillai, has successfully brought several works to life through superb storytelling. When you combine strong storytelling with excellent implementation, audiences are easier to please than when you merely give them effects. Some of the most enduring national and international campaigns have been carried out by him. Some of his most recent endeavours include Nestle Munch, Zeitgeist for Verisign, Google the Long Walk, Incredible India, and the new Axis Bank Films.
Axis Bank’s “Dil Se Open” brand philosophy lowers barriers between customers and the bank. The three videos, Kheti, Bijli, and Honey, were made to show the world how the Axis Bank staff display their unwavering spirit wherever they are.
The Thinkpot campaign by Manoj Pillai and Thinn pot features actual accounts of workers who have kept their word and gone above and beyond the call of duty. The campaign’s main goal was to demonstrate teamwork among the staff, and Manoj did a good job of doing this.
Anoop Manohar
Working with Manoj and Thinkpot films was an amazing pleasure. It is truly astounding how well they comprehend the brief, pay attention to every last detail, and are committed to their profession. Despite very difficult circumstances, the Thinkpot team performed admirably – Anoop Manohar, Chief Marketing Officer of Axis Bank.
Each film is produced differently while maintaining the team’s spirit. Characters were presented in a way that had a distinct regional scent. Thinkpot has expertly crafted its tunes for each different film while retaining the Axis Bank hallmark song as the common punctuation and considering the flavour of that region.
Amer Jaleel
Amer Jaleel, Group CCO and Chairman of the MullenLowe Lintas Group, comments on the campaign, saying, “Like, in a storybook, our writers happened onto Manoj, an imaginative story illustrator. He gave the Axis stories colour, life, emotion, and energy, making them captivating and memorable.”
Another success for Manoj is the Wunderman Thompson-created Nestle Munch – Thaalam commercial featuring Samantha. With more than 100 rowers, a 100-foot snake boat race, tidal conditions, and a famous subject like Samantha, it was a challenging shoot, but it was executed flawlessly.
Senthil Kumar
Working with the famous Manoj Pillai is an honour, and I always look forward to the rewarding experience and the eye for detail learning with each project. His unique artistry allows him to transform an average script into an amazing film in every shot – Senthil Kumar, COO, Wunderman Thompson.
Another successful experiment was the Zeitgeist commercial for Verisign, which attempted to summarise 100 years of history in 75 seconds and one frame. Based on a painstaking and in-depth investigation of each aspect captured naturally, this monumental endeavour was carried out at the heart of COVID.
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