Xiaomi India announced a number of organizational changes in preparation for the company’s next phase of growth. Manu Kumar Jain moved to a global role as Group Vice President last year after 7 years in India and is now responsible for International Strategy, including International Marketing and PR.
Since Manu Jain’s departure, the Xiaomi India leadership team, which includes Muralikrishnan B, Chief Operating Officer; Raghu Reddy, Chief Business Officer; and Sameer BS Rao, Chief Financial Officer, has led the India business fairly independently and will remain a powerful driving force behind the brand.
Alvin Tse, a member of the Xiaomi Global founding team, a POCO founding member, and the former General Manager of Xiaomi Indonesia, will take over as General Manager of Xiaomi India. Alvin will join the Xiaomi India leadership team after his transition to support the company’s next phase of growth. He was a British national with a Stanford education and was the general manager of the company’s Indonesia operations. He is a co-founder of the now-independent Xiaomi sub-brand Poco.
Alvin, a British national and true global citizen, has assisted Xiaomi in successfully expanding into many global markets. Alvin enjoys bridging markets, people, and opportunities after graduating from Stanford University and working in four of the world’s largest smartphone and internet markets.
Anuj Sharma will return to Xiaomi India as Chief Marketing Officer to strengthen the India leadership team. Anuj Sharma will oversee the overall branding and marketing strategy. He will be crucial in strengthening Xiaomi’s connection with consumers across the country.
With their guidance, Xiaomi India will stay true to its core philosophy of relentlessly building amazing products at fair prices so that everyone on the planet can live a better lifestyle through innovative technology.
The company had filed a writ petition against the enforcement agency, accusing it of threatening senior executives with physical violence during the FEMA investigation. The agency, on the other hand, has called it untrue and baseless. According to Counterpoint Research data, while the company has been the smartphone market leader in India for the past three years, its market share has steadily declined – from 27 percent in Q4 2019 to 23 percent in Q1 2022.
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