To serve as India’s official style partner for the next Commonwealth Games, Asian Games in 2022, and Paris Olympics, Indian clothing company Manyavar has teamed with the Indian Olympic Association (IOA). This statement was made during the Indian delegation’s kit unveiling and departure ceremony for the Commonwealth Games in Birmingham in 2022.
Manyavar is recognised for improving Indian cultural and fashion trends. We genuinely feel that a person’s personality can be greatly influenced by their Indian culture. We have always stood up for India’s core cultural values through our brand. We’ve collaborated with the Indian Olympic Association in the position of their certified Indian “design partner.” With this, we hope to share love, pride, and passion for our culture all across the world, as well as bring Manyavar’s Pehno Apni Pehchaan to a global audience. “We wish all Indian athletes competing in the Commonwealth Games success,” stated Vedant Modi, chief marketing officer of Vedant Fashions Limited. ‘
The goal is to showcase India and the sense of national pride through the wearing of Indian clothing, with Manyavar serving as the country’s official style partner. “The connection is to Manyavar’s ” ‘Pehno Apni Pehchaan’” campaign, which discusses how Indian clothing embodies Indian culture and heritage and fosters a sense of pride in one’s country. According to a company statement, the brand and the Indian Olympic Association maintain a sentiment of nationalistic pride and inspire people to offer their everything in all aspects of life.
” It is a positive development for the Indian Olympic movement that well-known and reputable companies like Manyavar are supporting our competitors.” “Our sportsmen deserve the best, no matter what the occasion, and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but also off the field,” said Rajeev Mehta, secretary general of the IOA.
It is an honour to represent the brightest talents such as Dutee Chand and Dhanlaxmi Sekar; Indian professional sprinters, Ronaldo Laitonjam and David Beckham champion in cycling, Manpreet Singh and P.R Sreejesh Indian field hockey players dressed in traditional Indian garb, the most prominent symbol of their culture.
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