11 August 2023, Manyavar, the eminent symbol of Indian wear, is excited to unveil its profoundly moving Independence Day campaign video, a tale that ecstatically weaves together the threads of unity, sacrifice, and the spirit of the nation. The campaign is set to captivate hearts and kindle a renewed sense of patriotism and gratitude.
With a cheerfully emotional narrative, Manyavar’s campaign video embarks on a unique journey undertaken by a father and his son, playfully navigating a path that pays homage to the pivotal landmarks of India’s hard-fought freedom struggle. Anchored by the powerful sentiment of the brand’s ongoing ‘Taiyaar Hokar Aaiye’ campaign, the video underscores the indomitable spirit of the Indian people and the importance of cherishing the legacy of sacrifice that has led to the nation’s independence.
Watch the film here:
https://www.instagram.com/reel/Cvz1L84OOF-/?igshid=MzRlODBiNWFlZA==
The film begins with a seemingly whimsical idea as the son guides his father through an intricately designed trail, which unfolds in a playful setup of landmarks of India’s freedom movement. The story takes a pause for a heartfelt moment, making us think about the tough times that brought our nation into being. It’s a gentle nudge, reminding us of the significance of honoring our history by simply donning traditional attire as a gesture of respect.
On the release of the film, Vedant Modi, Chief Marketing Officer of Vedant Fashions Limited stated “We take immense pride in being Indians, and that sentiment is at the heart of the messaging we aim to propagate through this film. At its core, this video encapsulates the spirit of our ‘Taiyaar Hokar Aaiye’ initiative, emphasizing our dedication to celebrating personal identity and cultivating a deep sense of pride through the joy of wearing Indian clothing. This film goes beyond a regular video, it’s more than a father-son tale; it echoes our commitment to celebrate our nation’s diverse tapestry and create a uniquely Indian identity.”
For more information, please visit https://www.manyavar.com/en-in/home and follow Manyavar on https://www.instagram.com/manyavar/
