~ Manyavar’s campaign sheds light on the beauty and magic of Indian wear on various occasions
21st April, 2022, Mumbai: Indian apparel wear brand Manyavar has launched its Pehno Apni Pehchaan campaign featuring Hindi Cinema legend Mr Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions. Indian wear represents India’s culture and heritage, and the film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by the legend himself. The Monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.
Speaking on the campaign launch, Mr Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “Manyavar has been at the center-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”
Bollywood icon Mr Amitabh Bachchan expressed, “Indian couture is very dear to me and I feel what we wear speaks volumes about ourselves and our personality. I am extremely glad to be a part of this campaign and give out the message through this beautifully-written monologue.”
The film has been conceptualized and executed by Shreyansh Innovations.
“Manyavar’s campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for”, quoted Shreyansh Baid, Director at Shreyansh Innovations.
With audiences returning to the big screens to watch their favorite heroes in action, Manyavar will be launching the ad film in theatres this Friday to reach out to the audience and celebrate the magic of cinema once again.
Manayavar brings the best fashion wedding collection to dress up your finest on the main day. The collection will give the grooms stylish makeover that will make their day fashionably special. With sophisticated embroidery work to expert craftsmanship and design, Manyavar is all you need to amp your style quotient.
Vedant Fashions also offers its range of wedding and celebration wear for women, through Mohey, and caters to the entire family with its regional heritage brand, Mebaz.
