The position of director of US external communications has been given to Marissa Solan by GSK Consumer Healthcare. On Monday, GSK will become Haleon, a distinct business.
Solan began her employment with the company on May 16. As the North American head of corporate affairs, Kathleen Beatty is now in charge of her. Solan, who did not immediately succeed anyone in the job, is responsible for developing and carrying out Haleon’s external positioning strategy in the United States. She is also in charge of updating the communication strategies for Haleon’s US portfolio of products, which includes ChapStick, Centrum, Sensodyne, Theraflu, Tums, Advil, and Sensodyne.
Solan is in charge of Sarah Miller and Meghan Sowa, managers of external communications.
UK-based pharmaceutical company GSK will operate as a pure-play business after the separation. GSK wants to be able to operate Haleon and GSK more effectively as separate businesses, according to Forbes.
Two main goals are reflected in the way the US communications team for Haleon is now structured, according to Solan. She continued that the first is to define Haleon’s identity as a brand-new firm in the consumer healthcare industry dedicated to improving everyday health while promoting humanity, and the second is to create world-class earned programmes for its portfolio of brands. She want to proactively and receptively include Haleon and its variety of brands in significant dialogues in order to forge a closer connection with customers, establish themselves as relevant, and connect with them on a personal level.
Solan most recently held the position of SVP in Edelman’s brand practise, where she spent ten years leading the Dove and Unilever businesses. In addition to Choose Beautiful, Dove’s Real Beauty Sketches, #SpeakBeautiful, the launch of Baby Dove in the US, and the 60th anniversary of the Dove Beauty Bar, Solan has contributed to several well-known campaigns.
According to Haleon, the group’s directors forecast organic revenue growth of 4 to 6 percent annually over the following few years. The group’s fiscal year 2021 saw sales of $11.3 billion.
The Haleon brands work with Edelman, Weber Shandwick, and Coyne PR despite the fact that Haleon lacks a PR AOR.
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