In Today’s media, it is very important to know what the audience wants and for that Nielsen helps to connect with audiences. Nielsen a global leader in audience measurement, analytics, and data, announced officially that Nielsen ONE Ads will be available market-wide on 11th January. Audience measurement, comparable and deduplicated view of Ads across scree, providing a consistent all these are the latest innovations in Nielsen ONE Ads and will initially be available in the US.
Media buyers and sellers must know their audience and how to reach them, as the industry evolves. Nielsen will help media buyers and sellers to understand advertisers, deduplicated across linear TV, brands and publishers will be able to understand reach and frequency, connected mobile, desktop, and tv audiences. Nielsen ONE Ads, in addition to its standard metrics across the platform, will also introduce impact data for more granular linear television measurement and calculating audience at the second level rather than today’s standard of minute level audiences. For digital campaigns and insights, Nielsen ONE Ads will also deliver ‘always on’ metrics.
In 2023 Nielsen ONE Ads will also evolve to how the campaign was delivered to niche audiences and the actions those audiences took as a result of seeing the campaign to include advanced outcome measurement and audience for supporting a campaign from an end-to-end and providing an unparallel view of the audience at each step of the media journey: from the audience who saw an ad campaign.
The audience of today control what they watch, how they watch, and when they watch it. As the media landscape becomes more complicated and varied, Kartik Rao, chief executive officer, of audience measurement, Nielsen said,’’ Nielsen will work with the industry to bring simplicity and clarity to media buying and selling through Nielsen one. Nielsen ONE Ads combines the scale of granular insights and big data from their people-based panel to provide comprehensive, representative measurement of Ads and content for media buyers and sellers to transact with confidence.
In today media knowing the audience requirement is very essential. media buyer and sellers looking into it very seriously and for that Nielsen will come up with their new innovations which is audience measurement which will help media buyer and sellers to figure out their audience requirement and they will get benefit from it to making effective ads to reaching and targeting audience.
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