The core of this campaign keeps the theme of ‘Desh Ki Sehat Desh Ka Namak’. Tata Salt, a market leader and pioneer leader in India’s branded iodized salt segment and has launched a campaign nationwide called Desh Ke Liye #Har Sawaal Uthega. The campaign focuses to empower children by providing them with a one-of-a-kind platform to nudge a societal change and help them to raise questions that could spark relevant conversations.
Deepika Bhan, president, of Packaged foods-India, tata consumer products, commenting on the launch of the new campaign says children can reframe thinking of ours. Children question what we desire to accept as the status quo and that challenge forces us to change. To surface these real questions, tata launches a platform Desh Ke Liye #Har Sawaal Uthega which will endeavor to these questions. This campaign received such proactive, insightful questions already and is interested in the change and awareness that the next generation is willing to imagine.
India’s most trusted brand in the salt category is Tata Salt. Tata Salt want to partner in this journey of fuelling a whole generation of children to raise their questions and want to contribute to a better tomorrow. The movement interestingly started with a survey, which had mothers across the country over1000, echoing a common issue on the requirement to focus on the children’s questions which are raised often and can change the way society, or even the nation, functions and thinkers.
Mothers’ questions regarding their kids’ curiosity question (CQ), through this survey and this survey, led to some compelling reactions from mothers. According to the survey, 99 percent of mothers believed that their kids are desired and curious to know the world around them. While 26 percent of mothers felt that their children’s lacked opportunity to express or explore themselves. Many mothers believe that nurturing curiosity in kids is a need in today’s fast-moving world. As the children see the world has the power to shape a better tomorrow.
This newly launched campaign showcases the student hoisting flags of white color with their written questions on that flag, further encouraging other students also to join the movement. Featuring questions asked by children from across the country, this campaign implemented a 360-degree approach across all mediums including digital and print, traditional. On Republic Day this campaign will see an impactful digital culmination.
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