One of the largest diversified conglomerates in India, Aditya Birla Health Insurance company ltd. (ABHICL), the Health Insurance joint venture of Aditya Birla capital ltd., holds a company for the financial services business of the Aditya Birla group. This health insurance company has launched its new campaign, KyaPeecheChhodaHai.
This campaign empowers consumers to lead healthier lives and promotes the role of health insurance in their campaign which shows how health insurance is transforming the lives of people. This campaign also encapsulates the significance of how positive health behavior such as walking 10,000 steps every day will help an individual to leave their health concerns behind.
The unique thing in this campaign is that ABHICL celebrates its real customers who have successfully managed to transform their lifestyle by inculcating the easy and simple habit of everyday walking 10,000 steps and have left health-related issues behind. In this new campaign characters from across walks of life, are at the heart of digital and TVC campaigns. These characters narrate their stories regarding how walking 10,000 every day have helped them do away with issues like weight issues, asthma, diseases like diabetes, and mental stress. This campaign replicates how Aditya Birla Health Insurance is an active partner in this positive transformation and spreading awareness of the significance of following a disciplined routine.
Mr. Mayank Bathwal, CEO, of Aditya Birla Health Insurance, speaking on this campaign says that at ABHI their primary focus is to help their customers with innovative health-first insurance solutions which not only nudge customers to live a health-focused life but also protect them from medical uncertainties. For their customers, Aditya Birla Health Insurance has taken immense pride in having this kind of health insurance model which transcends the boundaries of an indemnity-based model by focusing on proactive health care. Mr. Bathwal also said that it is very heartening to see their customers as a brand ambassador in their new campaign ‘Kya Peeche Chhoda Hai’.
Customer trust is paramount for health insurance companies. since Aditya Birla Health Insurance’s inception in 2015 it focused on incentivized wellness and its offerings are based on its philosophy of empowering people to lead healthier lives.
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