Hero MotoCorp the world’s largest manufacturer of scooters and motorcycles has launched its new campaign ‘where next?’ for its recently introduces stylish and powerful touring motorcycle -XPulse 200T 4V. The campaign launched in keeping with its philosophy of exploring new unconventional paths. This new television commercial features the company’s highly celebrated youth icons and brand ambassadors, Virat Kohli and Anushka Sharma.
Hero MotoCorp is known for creating social impact through compelling narratives. In its new campaign, they have put the female artist in the primary rider spot, which represents women in an inspiring character. The campaign film opens on a beautiful day on the balcony of Anushka Sharma and Virat Kohli’s home, where they enjoy the beautiful weather, “chai ho jaye?” Anushka asks Virat. Virat agrees assuming that it is a tea session at home, but suddenly Anushka gets up and asks Virat to join her. Anushka Sharma arrives astride the gleaming XPulse 200T 4V in sports red color. while Virat Kohli is moving toward his SUV. Then she gestures for him to hop on and ride up the lush green mountains towards a little roadside eatery before stopping at the vantage point.
To add more spirit to the campaign is the hummable track composed exclusively for the film which voices going down this road again. Ranjivjit Singh, chief growth officer (CGO) of Hero MotoCorp, commenting on the campaign said that they have been driving the message of equality. The new campaign then carries forward this commitment by showcasing women in the primary motorcyclist character.
To gain new experiences, the protagonist follows her heart. The stylish XPulse 200T 4V adds to the expedition with an unmatched touring experience and offers a sense of freedom. Among the motorcycle enthusiast in the country, Hero MotoCorp’s XPulse has already built a strong preference, with its promise of performance and utmost comfort. Further XPulse 200T 4V growing the community of XCLAN-ers across India.
This television commercial is executed and conceptualized by L&K Saatchi & Saatchi for the new age explorers. The campaign also showcases the hustle of the motorcycle in its true avatar, which is an accessible tourer that one can take anytime, anywhere away from the hustles of a city.
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