The upGrad Asia’s largest higher education tech company has launched the 2nd leg of its yet- another successful brand campaign that voices “real people, real stories”. upGrad is also known for creating clutter-breaking content to lasting its brand impression. The newly launched campaign features overpowering career experiences which reflects the global EdTech’s commitment to delivering outcome-oriented pedagogy to its students which has already been making strong headlines for successfully turbocharging their careers. This campaign also features a series of 9 real-life learners’ experiences.
It also highlights the unique aspect of upGrad’s online portfolio powered by strong in-house innovations like offline placement drives and industry-led curriculum. The brand campaign has been divided into phases, with its strategic marketing and business approach. These phases are PAN India and regional, and the first regional campaign film of a Telegu upGrad learner made its way to the digital screens today. The campaign will be amplified on television across Telangana and Andhra Pradesh, followed by other regional films.
Shortly the higher education tech company upGrad will also be rolling out many other PAN India campaign films to further strengthen upGrad’s regional and domestic penetration while also recalling across new markets and boosting its brand awareness. Ankit Khirwal, head of marketing at upGrad, commenting on the campaign said that driving meaningful career ROI is highly ingrained in their DNA and their learners are at the centre of everything they do. The upGrad analyses its restructure and growth strategies to suit the evolving requirements of the market and also to expand its footprints.
Khirwal also says that it is critical for them to address the local requirements as well as to let the wider audience across key regional markets such as Telangana and Andhra Pradesh know about upGrad and its product. While metros are important, regional markets as critical segments for accelerating upGrad’s business growth said Khirwal.
The campaign film was executed and conceptualized by upGrad’s in-house brand marketing and content team. The campaign film is carefully designed to capture emotions through strong narratives of real upGrad learners. Who was discouraged, questioned many times, and faced societal hiccups for their decision of pursuing higher education online?
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