Building an exceptional startup is difficult enough; effectively and unconventionally marketing it is even more difficult. It has become even more apparent in the aftermath of the pandemic.
The last two years have seen a lot of changes, from lifestyle to purchases. In the midst of all of this, one thing has changed for the better: marketing.
There is no silver bullet in marketing to cut through the clutter, but with the right drumbeat and strategies, the brand can be heard. Marketing has undergone significant changes as a result of rapidly changing consumer behaviours, fluctuating market dynamics, and evolving business needs.
The new normal in marketing is constant strategy changes to achieve desired results. Although the list is too long, here are some of the most important marketing changes since the COVID-19 outbreak:
In today’s digital-first world, consumers have high expectations.
Make it a priority to become educators rather than just marketers. Consumer expectations have shifted dramatically as a result of the abrupt shift in consumer behaviour from in-store to digital. The best way to make your brand appealing is to educate your customers and assist them in resolving their problems. 87 percent of consumers praised companies that went out of their way to provide timely and relevant information.
To amplify this, even more, companies that take the time to learn more about their customers’ needs can later muse about it in lengthy blog posts or podcasts. That information will be useful and appreciated.
Conversational marketing is being given more attention.
The new direct marketing is conversational marketing. Consumer conversations go beyond the sale, whether it’s about socially conscious issues or lifestyle changes. Consumers are looking for brands that will enrich their lives by providing them with information and value-added engagement.
Understanding the situation and encouraging two-way communication leads to more interesting discussions and stronger bonds. These discussions are essential for building a tribe of loyal customers (brand superfans) and increasing lifetime customer value over time.
Invest in brand loyalty – Trust is the name of the Game
Trust and transparency are the foundations of a strong reputation, and today’s brand represents reliability above all else. Protecting a brand’s reputation has never been easier, especially in recent years.
Brands that are transparent and follow a genuine proponent of the truth are more likely to gain much-needed trust from their audience, resulting in organic growth. Even after the pandemic is over, the urgent need to earn customers’ loyalty will persist. Investing in brand loyalty may not yield immediate results, but it will pay off in the long run.
Leading with a purpose and driving marketing with a purpose
Discovering and living up to the brand’s purpose has become a necessity. From production to consumption, socially and environmentally conscious consumers are driving the demand for purposeful brands.
Brands that have a strong positioning and subsequent messaging around sustainability, ethics, and the environment stand to benefit greatly. Customers want to be associated with a company that has a larger mission.
Follow and connect with us on Facebook, LinkedIn & Twitter
