Maruti Suzuki is the leading car manufacturers in India & the company manufactures vehicles in various segments available in different price ranges. Most of the people choosing are Maruti because of the resale value and affordable price in sales and service. Formerly the company name was Maruti Udyog limited and then changed into Maruti Suzuki because a major share was acquired by Suzuki.
Maruti manufactures various cars and the most famous car from the Maruti Suzuki is Alto and it was launched in the year 2000. Alto comes under the entry-level segment and Alto rules that segment. Now Maruti reached another milestone of selling 40 lakhs Cars in India. This gives a great achievement to the Maruti Suzuki because selling a car from a long time is not an easy thing. Alto is completely designed for the Indian roads and most of the small family prefers Alto as their first car. The main reason behind the popularity of this vehicle is the mileage and the affordable price. Current alto offers 22.05km/l fuel efficiency for the petrol variant and 31.56 km/kg for CNG variant.
The consistent price and quality of the car give maximum sales, Now the car priced for Rs.2.95 lakhs for the base variant and Rs.4.36 lakhs for the top-end variant. The Alto engine comes at 796cc and this engine power is worthy foe this affordable price. The Alto is completely built for the Indian customer’s perception because the Indian road is busy and small so they can use the Alto very easily. The company is very happy on reaching this much of sales, Considering the current situation the entry-level segment cars sales are higher than other segments because of the COVID-19. Many people are not going out and they consider that spending too much money for the car is a wastage so they change their perception to buy low budget cars
The record sale of Alto can’t be beaten by any of the Indian cars. Already Alto has been achieved that the maximum sales of an Indian car 16th time in a row. The company claims that the customers have a great touch with the brand and this has helped to reach the milestone of selling 40 lakh units.
