New Delhi, 17h September, 2024: In response to the growing demand for its innovative and trendsetting beauty products, Mary Jo K Cult Makeup announces the launch of its new website, marking a significant milestone in the brand’s mission to make high-performance, affordable makeup accessible to women across India. This launch represents a pivotal step forward, allowing the brand to reach an even broader audience and provide every Indian woman with the tools to create iconic looks with ease.
Mary Jo K Cult Makeup, a leading Indian cosmetics brand renowned for its high-performance, effortless, and pocket-friendly beauty products, today announced the launch of its official website. This move aims to create a pan-India presence as the demand for the brand’s products has been steadily increasing, allowing the brand to reach an even broader audience and provide every Indian woman with the tools to create iconic looks with ease.
For over a decade, Mary Jo K Cult Makeup has built a reputation for delivering effortless and pocket-friendly beauty products that resonate with makeup enthusiasts nationwide. The new online platform is set to further reinforce this reputation, offering a seamless shopping experience and an extensive range of products designed to cater to diverse beauty needs.
In a strategic move to better serve its customers, Mary Jo K Cult Makeup has organized its extensive product line into three distinct sub-brands, Way2Slay, Rizz&Roll, and Pro Studio. Way2Slay offers basic makeup products tailored for everyday users, providing affordable and easy-to-use items that enable stylish, on-the-go looks. Rizz&Roll, on the other hand, caters to those who love to make bold statements, with products designed to create high-impact, smudge-proof, and crease-resistant looks. Lastly, Pro Studio is a professional-grade collection that ensures flawless finishes under the spotlight, making it the go-to choice for makeup artists working with celebrities, models, and performers.
The brand’s commitment to inclusivity and excellence is evident in its meticulous approach to product development. Mary Jo K Cult Makeup’s range is crafted to cater to the diverse needs of various skin tones, ensuring a perfect match and a flawless finish for all. “This dedication to quality and inclusivity is at the heart of the brand’s philosophy”, as emphasized by Co-founder Devji Hathiyani, who stated, “We launched the website because we wanted to create a Pan-India presence as the demand for our products was increasing. With this website launch, every Indian woman will have access to trendsetting and iconic looks.”
“Our brand philosophy, ‘Face it, Ace it,’ is all about empowering women to feel confident and ready to take on any challenge. This belief is at the core of everything we do, guiding how we create our products and how we operate as a brand,” added Pravin Bera, Co-founder.
The Indian cosmetics market is experiencing rapid growth, valued at USD 8.1 billion in 2023 and projected to reach USD 18.4 billion by 2032, at a CAGR of 3.2%. This surge is driven by an increasingly affluent middle class, which is allocating more resources to personal grooming and beauty products. Recognizing this trend, Mary Jo K Cult Makeup is well-positioned to meet the rising demand for high-quality cosmetics. Co-founder Dinesh Ravariya highlighted the brand’s mission, stating, “Our mission has always been to celebrate individuality and empower women to express their unique style boldly. The new website will serve as a platform for women across India to explore, experiment, and embrace their inner diva.”
Founded by Devji Hathiyani, Pravin Bera, Dinesh Ravariya, Mary Jo K Cult Makeup has always been driven by a vision to create high-end makeup products that defy conventions and deliver uncompromising quality. Over the years, the brand has set new benchmarks for creativity, inclusivity, and excellence, empowering makeup enthusiasts to embrace their individuality with confidence. The launch of the new website marks the continuation of this journey, offering customers a comprehensive platform to discover, shop, and enjoy the full range of Mary Jo K Cult Makeup products.
