The annual festival of harvesting celebrated within the southern Indian state of Kerala is Onam. It is a major annual event for Keralites; it is the official festival of the state.
Drawing from Hindu mythology, Onam commemorates King Mahabali. An ancient festival of Kerala that celebrates rice harvest is Onam. It’s celebrated within the month of Chingam, the primary month within the Malayalam Calendar.
The festival is that the beginning of the Malayalam year celebrated for ten days, and concludes with Thiruvonam. The first and thus the day of reckoning are especially important in Kerala and to Malayalee communities elsewhere.
Onam brings all the colors, history, culture and its beliefs of Kerala together. Flower carpets called Pookalam, banquet lunches, boat races, Puli Kali, and also the Kaikottikkali dance are variety of the foremost important attractions of the festival. Kerala decided to open up for this best shopping season, adhering to varied safety protocols.
Taking into consideration the short Onam window for marketers, it had been important to make mass awareness so that they don’t seem to be missing out on the prospect. Mathrubhumi, Malayala Manorama, and also the Times of India have joined hands for Onam, supported this proposition proposed by Mathrubhumi and accord with owners of the brand to own interaction the Kerala shoppers.
Commenting on this initiative, M V Shreyams Kumar, manager, Mathrubhumi Group said, “Healthy competition within the marketplace will always stay, so is that the prospect to collaborate meaningfully if the aim is correct. I’m grateful to Malayala, Manorama, and also the Times of India for locating merit within the preposition and readily accepting the identical too.
Varghese Chandy, president – Marketing & Advertising Sales, Malayala Manorama, said, “This is undoubtedly an honest initiative. Onam is that the start of the festival seasons within the country. The past few Onams were washed out due to floods, Covid, etc. This year fortunately the markets are opened which I’m sure are visiting be the foremost opportune time for marketers to leverage the Pent up demand and also the Onam sentiments.
Partha P Sinha, President – Response, the Times Group, “We are happy to affix hands with Mathrubhumi and Malayala Manorama for entry positivity and alter this festive season. We are glad to assess that Malayalis have left the past behind and might welcome businesses with zeal and warmth. Happy Onam!”
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