Max Factor unveils ‘What’s Your X’, a movement of unapologetic self-expression, leads the campaign with Celebrity Makeup Artist Mehak Oberoi & 400 influencers

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Max Factor unveils ‘What’s Your X’, a movement of unapologetic self-expression, leads the campaign with Celebrity Makeup Artist Mehak Oberoi & 400 influencers
Max Factor unveils ‘What’s Your X’, a movement of unapologetic self-expression, leads the campaign with Celebrity Makeup Artist Mehak Oberoi & 400 influencers

Max Factor partners with leading celebrity makeup artist Mehak Oberoi and talented beauty  influencers from the country to showcase their ‘X-traordinary’ 

Max Factor, the legendary Hollywood makeup brand celebrated  for its groundbreaking innovations and trailblazing technology, is making waves in India’s vibrant  beauty scene. With Priyanka Chopra Jonas as its Global Ambassador, Max Factor unveils its latest  campaign, ‘What’s Your X’. 

What’s Your X celebrates being cutting-edge, ahead of the curve, and unapologetic, much like  Priyanka Chopra Jonas and her illustrious career. It’s more than just a social media campaign; it’s a call  to action to everyone to celebrate their distinctive qualities and express their true selves with  confidence. 

Max Factor’s tagline, “Reveal Your Extraordinary,” drives its mission to empower individuals to boldly  showcase their unique beauty and personality. This campaign transcends makeup, celebrating  individuality and the distinctive qualities that make each person exceptional. ‘Whats Your X’ is a  tribute to the strength of womanhood, emphasizing how women support and uplift one another. It is  about fostering authenticity, community, body positivity, and self-love. 

In an exciting collaboration, Max Factor partners with the renowned celebrity makeup artist Mehak  Oberoi. Famous for her stunning work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora,  Oberoi will lead this campaign alongside top beauty influencers like Sakshi Sindhwani, Ishani MitraTarini Manchanda, Simmy Goraya and Smriti Khanna. Together, they bring their unique flair and  extraordinary talent to the forefront, with Priyanka Chopra Jonas playing a pivotal role in the  campaign’s launch and ongoing engagement. 

Links are below:  

  • Mehak Oberoi:  

https://www.instagram.com/reel/C9zI8AVIewj/?igsh=MWt6YW16MGNpMjVwNw== Sakshi Sindhwani:  

https://www.instagram.com/reel/C9zYXrzOdRJ/?igsh=djBoY2ZkOGtkbGlw Tarini Manchanda:  

https://www.instagram.com/reel/C97OxvwtCWH/?igsh=YXI2ZnlocjlzdmJ5 

  • Simmy Goraya:  

https://www.instagram.com/reel/C949SAAIEMa/?igsh=emt5dWRqMGk2OGIx Smriti Khanna:  

https://www.instagram.com/reel/C99PYYdNG0B/?igsh=dW12ZmhqaWtrZDlq 

Max Factor has always championed the cause of being yourself and nobody else. As the brand that  invented mascara, compact powder, and some of the key makeup categories for generations to come,  we’re extremely thrilled to launch our social media campaign speaking to the youth of India,” says  Mansi Sharma, Creative Director at House of Beauty. “By collaborating with 400 of the country’s top  influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to 

take over social media and highlight the power of makeup as a tool for self-expression, celebration,  and confidence.” 

Celebrity Makeup Artist Mehak Oberoi adds, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can  transform not just appearances, but also confidence and self-expression. This campaign is about more  than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am  excited to be part of this journey and to see how individuals across India reveal their extraordinary  selves.” 

The campaign is now live. Through this influencer and marketing campaign, the brand aims to reach  35+millions of customers, further solidifying its presence in India’s dynamic beauty landscape.