13th January 2023, Mumbai: While the world is yet to wind up its new year celebrations, mCaffeine has kickstarted 2023 with a bang, now with the second launch of the year. This time, India’s first Caffeinated personal care brand is all set to expand its highly coveted Coffee care portfolio. The new additions consist of Coffee Face Cleansing Butter, Toner with Hyaluronic Acid & Coffee, Toner-Serum with Niacinamide 5% & Coffee, Toner-Serum with BHA Salicylic Acid-2% & Coffee, and Coffee Face Oil.
These products are aimed towards meeting the growing need for a complete face care routine. While the Coffee Face Cleansing Butter removes stubborn & long-wear makeup effortlessly, the Coffee Face Oil is crafted to add a finishing touch to a skincare routine. With Toner powered by Hyaluronic Acid & Coffee, the brand has ensured that an essential step in the skincare routine gets a Coffee revamp. On the other hand, toner-serum, an already revolutionary product that aims to simplify your skincare routine, also gets a Coffee twist in not one but two variations that promise clear, refreshed and glowing skin.
Commenting on these new launches, mCaffeine’s CEO & Co-Founder Tarun Sharma said, “When we launched the same products in the Green Tea range, we got an overwhelming response, and the demand for Coffee-infused versions of the same products increased. As we keep our ears to the ground to ensure we fulfill the audience’s needs, these new launches were announced.”
Toners are an important step in one’s skincare routine, both morning and evening. It is used post-cleansing the skin for hydration & tightening the pores. The Caffeine infused formula of these toners makes them unique, they are gentle on the skin, lightweight & perfect to prep up the skin for better application of other products. With the launch of Coffee variants, people will now have more choices, to help tone their skin naturally.
Bringing in new & unique products that are good for the skin, is an important part of mCaffeine’s vision. Considering how skin goes through so much these days, and people facing issues like damaged & dull skin, rich & nourishing products are a must in one’s regimen. To address these concerns the brand has launched Coffee Face Cleansing Butter & Coffee Face Oil. Both of which are very moisturizing products to incorporate into one’s routine.
When it comes to Face Oils, the market is flooded with the growing demand of lightweight oils. In order to fill this gap, mCaffeine has launched a very light and non-greasy oil, that is a perfect blend of multiple oils to deeply moisturize & nourish the skin. Their cleansing face butter, on the other hand, is packed with essential ingredients. It helps dissolve long-wear makeup, without stripping off any moisture, and makes sure that the skin remains soft, supple & moisturized.
With each launch, mCaffeine is strengthening its foothold in the personal care industry. Not just the regular users of the brand, but these unique products are seen expanding their customer base by getting attention from new users. That shows how the brand is crafting a niche in the market, and that too at a rapid pace.
These disruptive and one-of-their-kind products certainly deserve a place in everyone’s routine. Here’s everything you need to know about mCaffeine’s latest launches, that will help you find the one for you:
Coffee Face Cleansing Butter:
This one-of-its-kind cleansing butter is a must-have for soft & supple skin. Packed with an irresistible blend of Coffee & Caffeine, Shea Butter, Coconut Oil, and Vitamin E, the intensely smooth & butter-rich texture of this quick-absorbing face cleanser melts stubborn makeup with ease. It also deeply cleanses to get rid of excess oil, dirt, and impurities.
Toner with Hyaluronic Acid:
Toner with Hyaluronic Acid is a unique product that is designed to keep the skin hydrated for up to 24 hours*. Loaded with Hyaluronic Acid, Coffee & Caffeine, this pore-tightening toner controls oil and maintains the natural pH balance of the skin. This clear toner refreshes skin and improves skin tone after just one use**. It treats the skin without causing any irritation and also does not strip off its moisture.
*100% users experienced instant hydration
**100% users saw visible improvement in skin tone and felt refreshed skin after one application
Toner-Serum with Niacinamide 5% & Coffee:
This is a unique 2-in-1 product that combines the power of serum actives & toner. Powered with Niacinamide 5%, Coffee & Caffeine, this toner-serum with its proven 24 hours of hydration, cleanses pores and tightens them. The multifunctional formula of this weightless & non-greasy toner-serum reduces blemishes, leaving you with clear & even-toned skin.
*100% subjects experienced hydrated skin.
Toner Serum with BHA Salicylic Acid-2% & Coffee:
Powered with BHA Salicylic Acid-2% & Coffee, the unique 2-in-1 formula of this toner-serum unclogs pores, reduces blackheads & whiteheads, and retains moisture in the skin. This lightweight & non-greasy toner-serum gently exfoliates to get rid of dead skin, excess oil & impurities to refresh tired skin.
Coffee Face Oil:
Powered with the rich blend of 14 oils in 1, Argan Oil, Rosehip Oil, Coffee Oil, and Caffeine, this antioxidant-rich face oil offers up to 24 hours of moisturization*, repairs the skin barrier, and fights dullness. Suitable for all skin types, this lightweight*** & quick-absorbing face oil is the last step in your skincare routine for improved skin glow**, and for soft, smooth & supple skin.
*More than 98% of users felt that the product kept their skin moisturized for up to 24 hours.
**More than 98% of users felt this oil improved skin glow.
***More than 98% agreed that the product felt light on their skin.
New year calls for better habits and good skincare is certainly one of them and these new launches from mCaffeine are another reason to get hooked to Coffee skincare this year. You can find these products on mCaffeine’s website and other major marketplaces.
