Dec 15, 2012: One of the fastest growing retail chains in the area of kid’s wear and accessories Me n Moms have launched their new ‘Toiletry Range’ of products targeting the baby care segment. The products that they have launched under the MEE MEE brand and will be made available through Me n Moms stores include:
Nourishing baby oil
Baby Lotion
Baby Powder
Foamy Bubble Bath
Nappy rash cream and
Mild Baby Shampoo
The products priced in the range of Rs. 199-349 will be initially launched in Mumbai and then subsequently introduced in Bangalore and Hyderabad. The baby care segment has been traditionally dominated by Johnson and Johnson and Wipro. With this launch Me n Moms tries to take on the biggies and break the clutter.