The Westlife Development Ltd.-owned and -operated McDonald’s India (West and South) has officially unveiled a brand-new 360-degree ad titled “Meals build Families.” The campaign attempts to increase brand affinity among families and make family meals synonymous with McDonald’s. As a part of this campaign, the company has released a number of TV commercials that portray relatable situations and events at family mealtimes as well as the feelings that family members experience together.
In the 25 years that McDonald’s has been establishing its presence in India, Arvind R.P., Director of Marketing and Communications at McDonald’s India West and South, said, “We have forged unique relationships with all of our customers, particularly families. People now want to spend more time with their loved ones than before the pandemic, which is a clear trend. We aim to use this information in our campaign to position McDonald’s as the go-to brand for family mealtimes, a time that is full of emotions and where the brand has something to offer for every member of the family.
In the 25 years that McDonald’s has been establishing its presence in India, Arvind R.P., Director of Marketing and Communications at McDonald’s India West and South, said, “We have forged unique relationships with all of our customers, particularly families. People now want to spend more time with their loved ones than before the pandemic, which is a clear trend. We aim to use this knowledge in our campaign to position McDonald’s as the go-to brand for family mealtimes, an emotionally charged occasion, with something for every member of the family to enjoy.”
The films, which were conceptualised by DDB Mudra, feature generations of families enjoying McDonald’s meals. It demonstrates how McDonald’s is cherished by every member of the family, whether they are little children, teenagers, parents, or grandparents.
“All of us working on this campaign just treated it as an extension of our own lives and drew from our own experiences,” said Pallavi Chakravarti, Creative Head – West, DDB Mudra. “After all, is there anyone out there who hasn’t spent time with their family over a burger and fries, either at a McDonald’s or at home. We hope that everyone who hears about this campaign will find it to be a heart-warming journey.
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