The media mandate for Bayer‘s new Consumer Health branch in India has been handed to MediaCom India, a GroupM media agency. Through everyday healthcare, the company hopes to make self-care for a better life a reality for billions of people throughout the world.
The account was obtained in a multi-agency bid and will be managed by MediaCom in Mumbai. Full planning and purchase of all media outlets are part of the media responsibilities.
Bayer is a multinational life sciences firm with a 125-year presence in India, devoted to sustainable development principles and the creation of value for our customers, shareholders, and workers. Everyone of this contributes to the company’s mission statement, “Health for all, hunger for none.”
Sandeep Verma, Country Head – Bayer Consumer Health Division, India said that Bayer’s Consumer Health division, which has a portfolio of well-known and trusted products in India, wants individuals to practise self-care and take ownership of their health on a daily basis.
It is critical to have the proper partners on board who can offer value to our efforts and contribute to their goal in order for this to be accomplished. As a result, they are delighted to welcome MediaCom aboard in their Consumer Health journey.
Navin Khemka, Chief Executive Officer, MediaCom South Asia commented that With the world’s population becoming increasingly concerned, they believe it is critical to have a firm like Bayer on the market whose scientific achievements are meant to better people’s lives.
They are looking forward to assisting Bayer in scaling up its efforts and accelerating its business growth with their integrated teams and media-neutral solutions. They will be focusing a lot on new-age thinking and a digital-first strategy, using MediaCom’s skills, and they are looking forward to providing an outstanding experience for them.
India is becoming increasingly important in Bayer’s worldwide commercial strategy as the Consumer Health segment increases its worldwide footprint. The addition of the consumer health sector to the company’s existing Crop Science and Pharmaceutical divisions will expand the company’s footprint in India.
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