Mediacom Communications Corporation is the USA’s fifth largest cable television provider based on the number of video subscribers, and among the leading cable operators focused on serving smaller cities and towns. MediaCom is going to roll out MediaCom Creative Systems, in order to bring together the media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. It has been successfully launched in US and Australia.
The launch is a part of “Seeing the Bigger Picture” proposition which includes a suite of new data-driven creative products, including Addressable Creative, which will improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tools are armoured with AI to understand which ads work and which don’t. Along with that the company is also launching MediaCom Play, a new full-service gaming practice that will advise clients on how best to invest and execute in the fastest growing entertainment genre in the world. It will have regional hubs in New York, London, and Shanghai. MediaCom Creative Systems is expanding the range of creative products and services which are previously offered by MediaCom’s award-winning MediaCom Beyond Advertising division, including Media Partnerships, Influencer Marketing, SEO, and Sports & Entertainment, and will make them available in more markets around the world. It will also have benefits from WPP and GroupM’s data, technology, and content capabilities. The merged approach to media and creativity which is integrated with MediaCom’s client leadership teams and the agency’s Systems Planning approach to ensure maximum marketing effectiveness for the network’s clients. This Creative Systems bridges this gap to help accelerate the creative transformation of client’s brands and businesses.
The MediaCom Creative Systems has built an good working relationships with Motion Content Group, the industry leader in premium entertainment and long-form programming, Hogarth Worldwide, and Greenhouse Group, the industry’s leading data-driven creative production companies. These will be helpful to for the new launch of company’s new globally used Creative Systems. As per the company’s proposition of “Seeing the Bigger picture” the MediaCom network will have it’s branches in various countries. This will increase the company’s reach to the people all across the the world.
