Mumbai, 10 October 2024: MediBuddy, India’s largest digital healthcare platform, has unveiled a powerful campaign in recognition of World Mental Health Day, urging corporate employees and the broader workforce to prioritise mental health and wellness. This thought-provoking initiative titled “Breaking Free from the Burnout Vortex: How to Reclaim Your Life” aims to raise awareness about the silent mental health crisis affecting corporate India and provide accessible solutions for those in need.
The campaign illustrates the gradual progression from work enthusiasm to burnout, embodying the crucial message: ‘Your well-being matters. Don’t let work weigh you down’. It aims to connect personal mental health with professional success, urging viewers to prioritise their well-being as a key component of their career journey.
Workplace stress is a growing concern in India’s corporate landscape. A staggering 62% of corporate employees in India are experiencing varying burnout, highlighting a widespread workplace health crisis. Despite its prevalence, seeking help for mental health issues remains stigmatised, leading to a silent epidemic affecting productivity and personal well-being.
Mr. Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy, said, “Mental health challenges in the workplace don’t just affect individuals; they have a ripple effect on families, communities, and the broader economy. As more professionals face the strain of work-related stress, it’s crucial that we normalise conversations about mental health and make support accessible to all. It is imperative that we recognise workplace mental health as a cornerstone of corporate wellness strategies. By fostering a culture where mental well-being is prioritised and employees feel supported, companies can create healthier, more resilient teams. MediBuddy’s campaign is a reminder that it’s time to shift the narrative around mental health, especially in the workplace.”
Mental health is often overlooked in the pursuit of professional achievement. Universally, employees are encouraged to prioritise productivity and success, but personal well-being is rarely given equal importance. The campaign acknowledges the irreplaceable role of each individual’s mental health. It serves as a reminder that mental health challenges can affect anyone, and with the right support, individuals can overcome them.
This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #Breaking Free from the Burnout Vortex: How to Reclaim Your Life and is 1 minute & 22 seconds in duration. The video will be amplified across all social media platforms of the brand.
