Mumbai, 02 January 2025 – MediBuddy, India’s largest digital healthcare platform, is entering into the New Year with a powerful campaign that addresses one of the year’s most pressing questions: ‘How to make health resolutions stick.’ With millions pledging to live healthier each year, the campaign sheds light on the reality of New Year’s resolutions and inspires individuals to adopt a more effective, sustainable approach to achieving their health goals.
With studies revealing that 80% of New Year resolutions fail by February, the campaign tackles a critical pain point in personal health journeys. The narrative is built around striking statistics: while 50% of people aim to get more active, 43% want to improve their diet, 36% focus on weight loss, and 22% prioritise better sleep—highlighting the diverse aspects of health goals that people struggle to maintain.
The campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success. By breaking down ambitious resolutions into manageable steps, this approach tackles the common reasons why health goals fail and provides a practical pathway to success through MediBuddy’s comprehensive healthcare support system.
Speaking about the campaign, Mr. Saibal Biswas, SVP and Head of Marketing, Partnerships & PR at MediBuddy, said, “The New Year symbolises an opportunity for fresh and healthy start, but achieving meaningful change requires a disciplined and consistent approach. We understand that the journey to better health isn’t about dramatic transformations but about taking consistent, small steps. Our #MakeItCount campaign demonstrates how MediBuddy’s ecosystem supports users in breaking down overwhelming health goals into achievable milestones. By providing accessible healthcare support and expertise, we are helping users actualise their New Year resolutions into sustainable lifestyle changes.”
This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MakeItCount and is 1 minute and 09 seconds in duration. The video will be amplified across all social media platforms of the brand.
Watch the full video here
For more information about the campaign and MediBuddy’s comprehensive healthcare services, please visit MediBuddy: Doctor Consultation.
