MediBuddy, India largest digital healthcare platform in a
heartwarming tribute to mothers ahead of Mother Day, has unveiled an emotional
campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless,
nurturing care mothers provide from the moment a child is born. The campaign urges
viewers to actively participate in their mothers well-being by encouraging them to seek
medical advice whenever needed.
Mothers are the cornerstones of our families, often prioritising the health and well-being of
their loved ones above their own. This dedication of theirs often leads to neglecting their
own healthcare needs. Universally, mothers are observed to put their families health first,
potentially compromising their long-term well-being.
The campaign acknowledges mothers irreplaceable role in our lives, particularly regarding
our well-being. While flowers and chocolates are cherished tokens of appreciation, this
Mother’s Day MediBuddy campaign encourages a more meaningful gift – the gift of
health. The campaign shows compassion and beautifully captures the often-overlooked
reality that mothers are the unsung heroes of healthcare within families. By offering
convenient access to doctors through its platform, MediBuddy empowers mothers to
become their own healthcare advocates, ensuring they receive the same level of care and
attention they so generously provide to their families.
Speaking about the campaign, Mr. Saibal Biswas, SVP, and Head of Marketing,
Partnerships PR at MediBuddy- “Mothers represent humanity first encounter with
unconditional love and caretaking. We understand that mothers often put themselves last,
but it is time to change that narrative. This campaign is a reminder to honour that and
ensure every mother has access to the healthcare support they deserve. This empowers
them to prioritise their own health and well-being while allowing them to continue
showering us with love and care for years to come. We recognise that seeking healthcare
can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s
Day, let us help our mother prioritise her health – because a healthy mom is a happy mom.”
