Medimix is an Indian brand of ayurvedic/herbal soap made and sold by AVA Cholayil Private Limited, a Chennai-based firm. Medimix has grown identified with ‘natural skin care,’ and for generations, women, and even entire families, have relied on the Medimix product line. Medimix is expanding its product line and providing natural skin care to more people all over the world.
As part of its ‘Phir Ghar Aayein Bappa’ campaign, Medimix, one of India’s top Ayurvedic personal care products, celebrates Ganesh Chaturthi with the residents of ‘SMIT Old Age Home’ in Mumbai. Residents of the old age home witnessed a unique idol of Lord Ganesh using Medimix Ayurvedic soap bars.
With the arrival of everyone’s favorite Ganpati Bappa, Ganesh Chaturthi is a celebration that brings immense joy to every family. Unfortunately, some people, such as residents in nursing homes, do not get to experience this.
Medimix decided to do something special for the SMIT Old Age Home residents of SMIT Old Age Home in Mumbai during Ganeshotsav. With many residents missing the celebrations of Ganesh Chaturthi, Medimix’s new initiative ‘Phir Ghar Aayein Bappa’ helped them with the experience of celebrating the cherished occasion.
Medimix Nature Protect Soap is made with the natural protection of 18 herbs, and so the Ultimate Protector (a one-of-a-kind Ganesh murti) was ingeniously created by assembling Medimix Ayurvedic soap bars. Along with providing a sense of joy and happiness by celebrating the festival with the residents, Medimix also promised to protect the old age home for a whole year by donating its ayurvedic products to the SMIT Foundation till the next Ganesh Chaturthi.
Mr. Ashish Ohlyan, VP of Sales & Marketing, Cholayil, commented on the ‘Phir Ghar Aayein Bappa’ campaign, “We are very proud of this effort.” Ganesh Chaturthi is an auspicious day that everyone should celebrate. It was wonderful to see all of the residents at the SMIT Old Age Home happy. I am delighted that an Indian brand, Medimix, with the goodness of Ayurveda, is leading these positive initiatives and making a difference.
“Ganesh Chaturthi is a significant occasion in people’s lives,” says Dipti Rode, Content Lead, and Mandar Sawant, Content Director at Wondrlab WYP. We believed that everyone should have the opportunity to welcome their Bappa home. We collaborated with the Medimix team to launch this program, which allows old age home residents to celebrate the festival in the same way that everyone else does.”
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