The actress does anything without hesitation, whether it’s mural painting, making a difference with a plantation drive, or enjoying her hobbies outside.
Leading Ayurvedic personal care brand Medimix has lately launched a campaign titled “SkinFit Raho, Manmarziyaan Karo,” which stars Bollywood actress Katrina Kaif as the brand ambassador.
Medimix hopes to connect with younger consumers through this ad and reinforce its brand positioning of ‘Get SkinFit with Fast Acting Ayurveda.’
Mullen Lintas conceptualised and produced the TVC, which features Kaif in her trademark boldness. She can be seen pursuing her passions and stepping beyond her comfort zone. She is fearless in her actions and is unconcerned with her appearance.
Kaif pursues her passions without hesitation, whether it’s mural painting, making a difference through a plantation drive, or exploring her hobbies outside.The Medimix soap bar, which contains 18 natural and organic herbs, allows her to accomplish whatever she wants.
“Medimix is one of the most popular brands in India,” said Pradeep Cholayil, chairman and managing director of Cholayil. Medimix has weathered the test of time and shown to be a quality product for decades thanks to its Ayurvedic credentials.”
“Katrina Kaif is a self-made Bollywood celebrity of a similar height. With this campaign, we hope to develop a synergy between the two and appeal to a younger audience, encouraging them to live their lives without worrying about their skin because Medimix is always there.”
Garima Khandelwal, Mullen Lintas’ chief creative officer, added, “Medimix has always stood for SkinFit skin, according to its Ayurvedic heritage. We intended to debut the new positioning ‘SkinFit Raho, Manmarziyaan Karo‘ with this new campaign, freeing today’s woman from any worry of skin damage and allowing her to pursue whatever she desires.”
“There should never be any limitations on what she believes she can do, whether societal or self-imposed. We redesigned the brand universe with a visual scale and this fresh new attitude with a new brand ambassador and a high energy hummable tune, using natural cues as brand codes.”
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