Meenakshi Menon is synonymous with the advertising Audit & Analytics sector in India. Meenakshi has joined the board of icons, a business intelligence platform, as Chairperson. Founded by Amit Tripathi, icogz® enables companies to improve profitability through higher performance.
The imaginative and prescient is to aid business chief decision-making through synthesising fragmented data, which enterprise proprietors find difficult to cope with. Icons capture statistics from disparate platforms, harmonise the information, and present a real-time unified view of the whole emblem footprint, thereby aiding logo leaders to take meaningful steps in developing the enterprise or coping with higher margins.
Meenakshi Menon commented on the current association with icons, “over the years my objective has been to supply facts pushed actionable insights supporting manufacturers and businesses. That is still a place that fascinates me given the seismic shifts in the market region. Brand proprietors today are drowning in statistics, that’s possibly why the term statistics lake! sadly the digital international encourages silos given the truth that the 2 largest gamers have walled gardens with limited get entry to.
I’ve always believed in walking the communicate and for this reason the investment, as not handiest do I agree with inside the product but additionally the group behind the product and their imaginative and prescient to construct a surely international class product.” Amit Tripathi, Founder & Managing Director, icogz®, stated, “It offers me substantial pride and honour to have Meenakshi on board as Chairperson of icogz®.
Icogz® has been a dream cherished for a while, and today is arguably one of the most important facts AI gear in the enterprise. Having known Meenakshi for over two a long time, it’s miles extremely encouraging to companion together with her and carve growth techniques for taking icogz® to the following degree.
We are presently engaged with some of the most important manufacturers internationally to construct actionable intelligence and insights in their commercial enterprise, and under Meenakshi’s mentorship we are hoping to make a meaningful distinction to their bottom strains as well as commercial enterprise growth.” Meenakshi launched Spatial access, India’s first advertising audit and advisory agency, in 2003.
Over 17 years, she and her group worked across classes and industries in India and APAC. Her philosophy became helping manufacturers supply more bang for their media and advertising investments.
Spatial get right of entry is nowadays a Deloitte commercial enterprise, and Meenakshi is still a senior consultant to the crew. Her enormous contribution to the communications, media, advertising, and marketing industry makes her one of the maximum powerful women in the industry.
Besides being a pioneer of India’s audit and advisory enterprise, she is actively concerned with Philanthropy and environmental hobbies. Icons are ramping up its group with high-degree appointments, enhancing tech solutions, fortifying the core group, and making more enormous commercial enterprises in Indian and global markets, with a presence in Canada, UK & UAE already.
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