Meesho, an e-commerce business, launched ‘Class of 2023’, a crusade, conceptualized by DDB Mudra,’ devoted to women-led businesses in India. Ahead of International Women’s Day, Meesho’s #NoBiasInBusiness aims to disband conceptions and celebrate women in business from all walks of life.
Megha Agarwal, CXO, Growth at Meesho said, “Socioeconomic equity and women commission has always been at the core of Meesho’s gospel. These are inversely vital for negotiating our ambitious dream of an ‘Atmanirbhar Bharat’, which is erected on addition and commission. Through our crusade, ‘Class of 2023 ’, we’re bringing to life stories of women-led businesses from all corners of the country, who have charted their path, erected successful businesses, and created a myriad of employment openings in their original communities. We hope this will inspire further women to chase their dreams with #NoBiasInBusiness.”
Meesho’s rearmost crusade ‘Class of 2023’ #NoBiasInBusiness showcases businesswomen from different walks of life, whether it’s the CEO of a successful launch-up or a small business proprietor. The crusade features Aditi Chopra, author of Superwomen DAO along with merchandisers from Meesho similar as Bharti Virani, Author of Love Crochet; Manisha Bhardwaj, author of Krishna Collections; Priyanka Jaiswal, author of Samridhi Design Creations and Prachi, author of Hockey Pokey Kids among others.
Reflecting on her trip, Meesho dealer Bharti Virani, author of Crochet Love, from Ahmedabad participated, “After my son grew a little aged, there was no use for the crocheted baby particulars I had made with my own hands. Yet, I did not discard them, since I figured someone differently could find them precious latterly. This led to the idea of dealing with these products online which would not only help me continue working on my hobbyhorse but also produce an income sluice for my charges. I still flash back to my first large order for 40 dyads of booties I had to deliver within a week for a buyer from Kerala. I worked nights to successfully achieve the deadline despite my son being under a time old and taking constant attention. Though it was delicate, I completely enjoyed the experience of working toward a commodity I love doing. Over time, I’ve grown my roster to over 30 products and my yearly orders have grown by 3X on the platform. Most importantly, I’ve been suitable to produce employment openings for nearly 70 women in my original community and that’s a huge source of pride and happiness for me.”
Aditi Chopra, author, of Superwomen DAO added, “For me, Women’s Day is a memorial that we have got a long way to go. We should be creating further openings for women from all walks of life. Not just in business, but also in trades, governance, tech, and creative ecosystems. Since Meesho believes in enabling openings for everyone, it has been a great experience learning further about their sweat and sharing in this action.
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