Xiaomi India in collaboration with comedian Biswa Kalyan Rath has rolled out a new campaign, titled ‘Mast Admi.’ The campaign announces the arrival of the brand’s first autonomous cleaning device for the Indian market, the all-new ‘Mi Robot Vacuum Mop-P.’ This modern pro cleaning vacuum robot is truly mind-boggling and can now be availed for a limited-time offer of INR 24,999.
Mopping and sweeping your home can be a particularly time-consuming task, just adding on to the existing workload. Even if you spend 1 hour on cleaning per day, that’s 30 hours in a month. Mi Robot Vacuum Mop-P is the one-click solution for all your problems. The device is nothing like traditional vacuum cleaners and can even clean dusty corners. Indian households are accustomed to traditional ways to keep homes clean, which raises many concerns around the practical usage and functionality of such autonomous cleaning devices.
Mi India’s ‘Mast Admi’ campaign featuring stand-up comedian Biswa Kalyan Rath and his new best-friend Mi Robot Vacuum Mop-P addresses all the concerns fans and consumers might have around the usage of this new pro cleaning gadget. The campaign video features Rath, who was never much of a cleanliness freak, but now with a little help from his new best friend his house has become ‘too clean.’ The device works with the Google assistant or smart app control making it extremely easy to use. The gadget mops your whole house in one go, and when the device is about to run out of battery it automatically goes to the charging spot and once charged automatically resumes cleaning from breakpoint.
The Mi Robot Vacuum Mop-P is powered with LDS Laser Navigation System with an upgraded SLAM algorithm for intelligent multi-mapping and route planning. The device is equipped with 12 high-precision sensors along with anti-collision and anti-drop sensors, that help in an accurate depiction of surroundings. With 2100Pa powerful suction, the device is built for 2-in-1 sweeping and mopping function with an efficient 3 gear water dispenser and anti-clogging mechanism. The pro cleaning vacuum robot is powered by a quad-core Cortex-A7 Processor, coupled with a Mali 400 GPU for powerful data processing and computing.
“While our mission is to make quality technology accessible, we also strive to communicate technology in a way that is interesting and easily understandable,” a Mi India spokesperson said.
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