Lifestyle is a retail fashion clothing business that provides a wide collection of Branded Dress, Artificial Jewellery, Shoes, Beauty Goods for Women, Men & Kids accessories at reasonable prices. Lifestyle stores in India is an important part of Lifestyle International Pvt. Ltd, along with other bands like Home Centre, Max, and Easybuy.
On 10 August 2020 Monday, Lifestyle International Pvt Ltd announced that Deepika Padukone has been appointed as the brand ambassador of MELANGE, which is their ethnic wear brand. She will be promoting the brand through different campaigns.
Lifestyle International executive director Rishi Vasudev said Melange by Lifestyle has always celebrated the style sensibilities of powerful and self-made modern Indian women.
He also added that “Our brand ambassador Deepika Padukone reflects Melange’s bold & individualistic style. As one of India’s most widely recognized brands across the marketplace, Melange continues to break the limits by ‘rethinking’ ethnic wear and all it has to offer”.
Melange has introduced new collections replacing the old styles. Recently they had introduced a linen range of products in the work from home collections bringing fashion and utility together. These collections will be available over 400 stores including online and offline shops across the Indian market.
Lifestyle has a wide range of clothing from work from home collections to elegant occasion wears. Melange, by Lifestyle collection, has stylish kurtas from the price range starting from 599.
Deepika Padukone is considered one of the stylish and best fashion icons in the Bollywood film industry and she has great popularity across a larger crowd. Since her debut in the blockbuster film Om Shanti Om, she has been the poster girl. She was paired opposite Bollywood’s King Khan, Shahrukh Khan; she did very well in her stardom to catch the attention of the public, and not fade away. Whether it’s her attractive eyed dreamy girl acting in Om Shanti Om or her saucy stylish avatar in 2013 Race 2 she has come a long way. She has not only improved and risen a lot in the acting department, and she also has become quite a style icon. This former model hasn’t disappointed the fashion police, from gracing magazine covers to walking in red carpets. So her combination with Melange by Lifestyle as its Brand ambassador will help in strengthening the brand’s identity ‘Rethink Ethnic’ brand and perfectly sums up modern Indian women’s versatile and diverse design. New silhouettes and prints re-imagine the ever-popular ‘florals.’
