Melorra one of India’s fastest-developing D2C brands designing BIS hallmarked, and chic fine jewelry for circadian wear, has revealed its new TVC with the actress and influencer Shraddha Kapoor.
The company is urging women to interrupt out the chains and choose voguish gold jewelry for every day!Melorra’s quirky TVC provides respite to the age-old concept of buying jewelry to only be stored in lockers and presents options that will be worn every day and with every outfit.
The ad film is being promoted through an omnichannel approach and is additionally being aired during the continued IPL matches.The ad act with a bride (Shraddha Kapoor) and groom circling the holy fire. The bride keeps ram into the groom and eventually lets out a phone with the Melorra app open from the folds of her lehenga – she has been shopping since she can’t wear her wedding jewelry on a day-to-day basis! then see Shraddha acing her looks #EveryDayWithMelorra jewelry.
Speaking about this, Saroja Yeramilli, Founder and CEO, of Melorra, said, “Traditional jewelry goes straight into lockers after every occasion or won’t begin at all! However, at Melorra, we make jewelry that’s meant to be worn, every day. After all, there are such a lots to our daily life! Our collection of over 15000+ BIS Hallmarked, lightweight jewelry designs are inspired by the most recent fashion trends.
Melorra has been on the expansion path even during the pandemic which we are now set to become the number one brand for everyday, lightweight, gold jewelry both in India and outdoors.”There are different occasions and events that the women of today must dress up for. Whether it’s for everyday work, a function reception, celebrations, or perhaps an off-the-cuff hangout brunch with friends, Melorra has recommendations for every look.
Their designs are light, pleasant, modish, affordable, and encouraged by global fashion trends. Melorra is the sole company that launches a renewal collection weekly with over 75 designs.
The campaign additionally to the TVC is going to be extensively promoted through radio, print advertisements and on digital platforms OTT through popular influencers and contests led by none except Shraddha Kapoor.
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