Melorra, one of India’s fastest-growing direct-to-consumer brands has expanded its product portfolio by launching a men’s jewelry collection in its e-commerce store as well as in bricks and mortar outlets. The latest design collection is exclusively for modern and stylish men which will give them a classy and dapper look. The designs consist of diamonds, gold chains, bracelets, stud earrings, pendants, and rings with prices starting from rupees 6000 ( 14 carets, 18 carets, or 22 carets ). The collection comprises a mixture of different textures, geometric slits, minimal patterns, multitoned ( to give them a modern effect), and classic styles.
The launch aims to accessorize men with contemporary designs that are unique, lightweight, affordable and can be carried everywhere. The jewelry has been designed to complement men’s outfits taking them from ordinary and boring to trendy and modish. The new collection of men’s jewelry is now available in Melorra’s 23 experience centers and can also be delivered to 26000+ pin codes. With this, it allows every Indian to get easy access to a wide range of designs even in the remotest of markets.
The brand is known for its modern, bold, and versatile collection of jewelry. Thus, Melorra is a perfect option for people looking for jewelry complementing every occasion or festive season. Melorra has been proficient in launching trendy, lightweight, and modern gold or diamond jewelry since it started its journey in 2016. The company has witnessed tremendous growth in the past few years and has maintained the same pace. Melorra launches 75 designs every week thereby giving its customers the latest jewelry designs to complement the festive season.
COVID-19 has shifted the preferences of people to lightweight and affordable jewelry designs that complement every outfit in every festive season. Melorra has been able to meet the expectations of its customers by offering them the same and many more.
Talking about the launch, Saroja Yeramili, founder and CEO of Melorra said- The new collection marks the expansion of our product portfolio into the men’s jewelry segment. The jewelry is designed keeping in mind that its suits their style, personality, and preferences and is ideal for everyday wear.
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