Sept 18, 2012: Mercedes Benz is launching its first ever cheapest car, B class compact sports tourer in India with a price tag of Rs 25 lakhs. The price is expected to go down further to Rs 20 lakhs when it will launch its entry level model A class in the first quarter of 2013.
According to the market observers, the new B class will take over the rivals Audi and BMW in the passenger car segment. The B class will be launched in the market in two variants, one priced at Rs 22 lakhs and another at Rs 25 lakhs. Mercedes Benz expects the new variant to account for 40-50% of their car sales in India.
