Noida, February 14, 2022: Valentine’s Day is just around the corner. Couples seek the best possible way to show their love and affection for each other. Nourish, the food products brand by BL Agro, too, through its campaign #Nourishq intends to engage people to express their love for food in a very different way of Shayari. However, Nourish believes that love is not just to be expressed on Valentines but is an emotion to be celebrated all year round.
Nourish has released a unique social media campaign and contest, “#Nourishq” on Facebook and Instagram in an endeavor to encourage foodies to express their love for food with some unique shayari around food and their love for food.
The “#Nourishq” campaign aims to give an opportunity to appreciate and express their love for loved ones all year around. The campaign is built around the notion of expressing love for food with a lesser delved aspect – Shayari and invites people to share their unique food shayari, during the week, February 12 to 19. The winners of the best 3 shayari will get special gift hampers from Nourish.
The terms of this contest include using mandatory hashtags @worldofnourish #nutritionkavaada #Nourishq. Commenting on the campaign, Ashish Khandelwal, Managing Director, BL Agro, said
“Food is the true essence of love, and through this idea we want to keep those moments alive in a more fun and creative way – while we all occasionally hit up a few lines here and there, it’s only rarely that we actually put on our thinking caps on this talent. Through the contest we not only are exploring our audiences’ unique talents but also giving them a platform to come forward and express the same”.
Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing and launching this campaign, said, “Our team worked together to launch this contest. We commonly express our love to our partner but this time we tried something unique and turned this to express our love for food this Valentine’s day. The contest in engaging and gives an opportunity to express their love for food in a shayaraana andaz”.
