One of India’s leading organized wholesaler and food specialist, METRO Cash & Carry is commemorating its 18 years of a successful run in India and has announced its anniversary specials across its 28 wholesale stores in the country.
Over 3 million small and independent business customers of METRO can avail the anniversary offers in the 53-day long anniversary events starting 24th June to 15th August 2021. The special offers will also be accessible on the METRO Wholesale Application.
As part of its anniversary celebration, METRO has expanded over 30 safety measures across all its stores to ensure a safe and hassle-free shopping experience for its customers.
A campaign named ‘Unlock Profits, Unlock Savings’, has been introduced for small and independent business customers to support them resume operations and bring profitability.
Specially launched offers like Buy One Get One (BOGO) deals and special discounts are being offered in phased ways on a range of items across brands.
During this period, METRO will be providing incredible anniversary offers like Unbelievable 49, Unbeatable 99, Deal pe Deal, METRO Specials, Super Saver & Flash Deals to its over three million customers in India.
A special TV campaign with actor Namit Das is being launched for the special Anniversary Offers.
The anniversary special rolls out as a great relief for small & independent businesses after the second wave of COVID-19 and after the relaxation of lockdown restrictions.
METRO is fully engaged in support of these businesses and is offering huge discounts on a range of apparels, electronics, home furnishing, kitchen accessories, home appliances, toiletries, luggage, FMCG brands in addition to commodities, pulses, oil etc. METRO’s in-house brands such as METRO Chef, METRO Professional, ARO, Fine Life, Rioba & Tarrington House will also have discounts and benefits.
Since commencing operations in 2003, METRO has built a solid brand equity and trust amongst the SME & independent businesses in the country. Being ‘Champions for Independent Business’, METRO has always backed the local businesses; 99 per cent of products METRO sells at its stores are locally sourced from local suppliers and MSMEs.
In its 18 years journey, METRO has been at the forefront of empowering these independent businesses and takes pride in enriching the Kirana system through its Smart Kirana program.
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