In an initiative named #ShikshaHarHaath, Mi India, a leading smartphone and smart TV player, and Sood have come together to help underprivileged children around the world who are unable to access online education due to smartphone unavailability.
This initiative is an expansion of Mi’s efforts to help underprivileged children, as we saw last year (2020) when Mi India, with its Mi Scholarship scheme, began its goal of providing accessible education in 2020. In alliance with Teach for India as well as Buddy4study, the brand promised 2 crores for student education to help build a brighter future.
“The biggest commodity during this Work from Home (WFH), Study From Home (SFH) is a smartphone, and findings show that many people and kids don’t have smartphones”, said Manu Kumar Jain, MD at Mi India
He went on to tell us that there are two parts to the initiative. One, we’re going to send a few thousand smartphones to the children they deserve. Second, we’re asking people to come forward and donate a spare working smartphone to any brand, and we’re going to refurbish it and give it to kids who really need it.
In addition to this, consumers can also participate by dropping their working condition smartphones at nearby Mi Home, Mi Studio, Mi Service Center. It is a national project and Mi has launched a microsite that encourages customers to pledge their old smartphones.
Prateik Das, CSR Lead at Mi India added “We have always believed that we are doing something special that matches our mission, builds a healthier environment and helps the country. #ShikshaHarHaath is an extension of our mission to educate India’s future heroes and inspire them. We are very happy to have Sonu Sood help us reach the most in need kids in this country. This initiative is for donating smartphones and also encouraging people to donate their old phones to the needy through a two-pronged approach.”
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