Michelin is a French tyre manufacturing company and one of the oldest tyre manufacturing companies in the world. The company recently launched a new campaign that used a candid review that works on the level of mystery and travel.
Michelin’s new campaign name is titled #SafeOnMichelin. Safety was the vital concept that was called to attention in the campaign. Customer satisfaction is also another point that has been crucial in the campaign.
The campaign also featured famous YouTube celebrities that conducted puzzles and mystery boxes for the contestants to win exciting prizes. Interested people can enter the competition using the hashtags #SafeOnMichelin and #MichelinIndia while commenting on YouTube and Twitter.
The YouTube channel known as Plus Drive made a close review on the Michelin tyres. He visited the store and explains in the video that these tyres are essentially fuel saving in nature. On his visit to the store, he also explained about the turning point of the tyre company. The store owner in the video expressed that around 99% of his customers were satisfied with their experience of the brand. He has also seen customers switch up tyres from different companies to upgrade to Michelin tyres.
The owner also added that the key safety feature of the tyres lies in the silica rubber type used in these tyres. It is the same material that has been used in the landing wheels of aeroplanes for extreme safety and grip.
Autoportal is a youtube channel that explains the company in detail. He explains the history of Michelin tyres and their 150-year legacy that remains alive to this day. The owner explained that the brand has had an edge over its competitors for many years in terms of braking and grip.
These tyres have had a solid foundation in many motorsport championships like Formula 1, Moto GP and World Rally Championship. With the company’s brief history, the brand has done its job of spreading awareness to the world about the quality and safety of the tyres.
The campaign performed well reaching up to 140 million viewers. The main highlight of the campaign is that it used puzzles and games to hook the viewers and grab their attention.
With this, the brand is on its way to increasing the value and brand image of the company.
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