Micromax Yureka, the first Yu brand smartphone has been launched by the leading India based vendor for a pricing of Rs 8,999 making it a value for money offering. Though we would expect even more advanced aspects from the Cyanogen OS based smartphone, we cannot complaint more about a smartphone of this pricing. Interestingly, the pricing of the handset and its specifications make it a direct rival to the other impressive offerings in the market such as Xiaomi Redmi Note 4G and second generation Moto G.
Detailing on specifications, the Micromax Yureka boasts of a 5.5 inch HD IPS display with 1280×720 pixel resolution and is layered with Corning Gorilla Glass 3 protection. Under its hood, the device is equipped with a 64 bit octa core Qualcomm Snapdragon 615 processor ticking at 1.5 GHz clock speed teamed up with Adreno 405 graphics engine and 2 GB of RAM.
For imaging, the Cyanogen OS 11 powered smartphone arrives with a 13 MP primary camera at its back with Sony Exmor sensor and f/2.2 aperture with a blue filter for intensified light balance and a 5 MP front facing selfie camera. Also, the primary camera supports FHD 1080p video recording and slow motion video capturing as well.
The Micromax Yureka packs 16 GB of native storage space with support for additional storage. There is a 2,500 mAh battery, full 4G LTE CAT4 connectivity support and dual SIM functionality. Interestingly, the warranty of the smartphone will be valid even after rooting the Yureka and Micromax will provide doorstep replacement or repair.
The Yureka is appealing with decent specifications including 64 bit computing and 2 GB RAM for its pricing. Of course, the 64 bit computing will be supported only after the handset receives the Cyanogen CM12 based on Android Lollipop that has been assured by Micromax. The battery used in the Yureka is an issue, but it is claimed that the platfmr is optimized for low battery consumption and hence, we can expect the device to last for a day under normal usage.
Micromax Yu brand is aimed to reposition the leadingIndiabased manufacturer against the Chinese smartphone players that have been dominating the country for a while. With the specifications and pricing of the Yureka, we are definite that the smartphone can compete with its challengers and win the hearts of consumers who are seeking for a difference and more freedom.
