Oct 29, 2012: Recent trends show that mid sized Indian IT firms like iGate, Mindtree and NIIT are investing big time in events targeted at having face time with CEO’s of business houses abroad. Mindtree spent around $100 million on a basket ball event in US, where as iGate is expected to invest and sponsor a CEO golf event soon. These companies are depending on these events to strike informal communication and build relationship with business leaders in US and Europe.
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