Zlade rolls out the campaign to initiate talks and create awareness about men’s intimate hygiene and health. Conversations about intimate hygiene and grooming of both males and females are considered taboo even to this day. Zlade has never stepped back from the conversation of men’s intimate grooming and hygiene, where manscaping and ballscaping are still considered taboo. Zlade, which is India’s fastest-growing men’s grooming brand, has come up with a quirky digital video campaign featuring the supermodel and actor Milind Soman who has partnered with the brand as its ambassador.
The campaign highlights the ease of grooming men’s intimate areas with the Zlade Ballistic range, a dynamic assortment of below-the-belt grooming and intimate hygiene product. The digital video draws attention to the delicate topic through a humorous act by the supermodel. The digital video opens up with Milind Soman throwing light on how ignorantly and harshly all men treat their most delicate parts.
He further metaphorically portrays those harsh ways all men adopt for their intimate hygiene which include peelers, scissors, a hedge trimmer, and even a blowtorch on “symbolic” fruits! The video then cuts to Milind who pulls out his Zlade ballistic trimmer to reveal how gently he treats his balls. He portrays the ultra smooth and gentle experience it gives. The video ends with a product shot of the Zlade trimmer and a voiceover saying “Zlade Ballistic trimmer for men who prefer a smooth set of balls”.
Talking about his partnership with Soman as his brand ambassador Suraj Chaudhari, Co-CEO & Co-founder, of Zlade, said that by teaming up with Milind Soman, Zlade aims at strengthening its position in the male intimate hygiene segment by creating awareness about manscaping, more precisely, ballscaping among its target audience
The veteran actor, supermodel, and fitness enthusiast known for breaking taboos and highlighting such issues as manscaping, shared his thoughts about Zlade’s initiative. He expressed his delightedness to be a part of Zlade’s purpose-driven brand that aims at revolutionizing the male grooming segment, particularly intimate grooming.
He added, “ With a collective insight, we wish to elucidate on societal stereotypes when it comes to pubic hair, manscaping, and intimate grooming, and spark a necessary conversation about below-the-belt grooming habits as they directly associate with hygiene, lifestyle, intimacy, and more.” Zlade Ballistic trimmers are a range of high-tech trimmers that have been innovated to make the grooming of below-the-belt areas smooth, safe, and convenient. It is equipped with SafeEdge technology and soft ceramic blades designed to prevent nicks and cuts in delicate areas.
Video link: https://youtu.be/7_igtmrF7uo
Follow and connect with us on Facebook, LinkedIn & Twitter
