The new-age Ayurveda skincare brand, Bella Vita Organic’s brand ambassador has been announced as Milind Soman. As a fitness enthusiast, Soman has always prioritized good health, body, spirit, and mind, resonating with the brand’s ideology perfectly. He continues to reinvent himself and inspires millions of his followers with his passion to lead a natural, clean & healthy life.
Soman is the perfect embodiment of modern and simple and has broken various stereotypes in fitness and wellness repeatedly. His well-disciplined daily routine, mindful eating, and a balanced lifestyle have motivated people of all ages to lead a clean and simple life. It synchronizes well with the Bella Vita Organic (BVO) philosophy to infuse pureness and simplicity in beauty and personal care by offering safe and natural Ayurveda solutions with affordability at its core.
It is a defining moment when it is not just his first time as an ambassador for a skincare brand but also, a celebration for a brand that endorses gender-neutral beauty. Bella Vita Organic strengthens its stand to simplify skincare with effective Ayurvedic formulations for modern-age skincare enthusiasts by bringing Milind on board.
According to the company, in the beauty and wellness industry, skincare is often positioned as a female-specific, age-reversing concept. Soman is a change, making skincare accessible to and affordable for everyone, irrespective of age or gender.
Milind Soman, the Brand Ambassador, Bella Vitta Organic says, “I am all in for anything that is natural. Eating papaya and applying the leftovers over my skin have always been my go-to thing. Bella Vita Organic focuses on clean, healthy, and natural solutions, which resonates with my own beliefs, making it my first ever Brand Endorsement in the skincare space. Even my skincare regime is about to be simplifying self-care from head to toe.”
Commenting on the brand association, Aakash Anand and Saahil Nayar, Founders of IDAM House of Brands say, “We as a brand stand for gender-neutral beauty and skincare with a strong belief in inclusivity and diversity. Our brand aims to break through the gender clutter surrounding skincare and bolster brand visibility with Milind on board. We fervently believe that this association is an important milestone for us and we are super elated to have him on board.
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