The flagship agency of GroupM, Mindshare, has had a fantastic start to the new year. In the new era consumer internet and data-tech category, the North has witnessed a lot of wins?
For the past few years, the agency has been focusing its efforts and preparing to use the Data, Digital, and Content space in a large way as part of its growth strategy.
Mindshare’s continual investments in cutting-edge technologies, platforms, and, most importantly, people have aided in the development of a future-ready workforce that collaborates with customers on data, digital, and content transformation and growth.
The recent awards underscore clients’ trust in Mindshare’s ability to execute not only highly visible award-winning campaigns, but also to deliver across the funnel by increasing brand awareness, consideration, and conversion.
Mindshare has differentiated itself in the market by being able to manage data, capitalize on digital, harness content, and, most importantly, deliver results. “Several wins across a sector like consumer-internet and data-tech is a testimonial to the client’s trust in our work,” stated Ruchi Mathur, Senior Vice President For Client Leadership – Mindshare North & East India.
Today’s brands are searching for a strategic partner who can work with them to co-create communication using smart data and technology to provide effective campaigns and messaging.
Clients are increasingly looking for agencies that can provide full-funnel solutions, and we are well-equipped to meet their needs.
We are delighted to have secured these accounts in these new areas, and we are confident in our ability to provide the best service to our clients.
apna.com, India’s leading professional network site, Launch My Career, a first-of-its-kind data-tech-driven online career guidance platform that engages the user in self-discovery, career counseling, careful career selection, and WinZO, India’s largest social gaming app today, are among the recent Mindshare wins.
“These wins contribute to our strategy of growth,” stated Parthasarathy Mandayam, CEO of Mindshare South Asia. While Mindshare continues to excel in traditional media, there is a greater emphasis on performance, analytics, technology, and content.
It’s an honor to have clients put their trust in us, and it’s a delight to see our people continue to work hard and adapt in these difficult times. These victories demonstrate that our plan and the team’s hard work are paying off.
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