Leading Global Hair Brand Schwarzkopf Professional unveiled the latest global hair trends at the India Edition of Essential Looks 2024, a flagship property by the brand that delivers key trends in hair inspired by international fashion and lifestyle. Held at the prestigious Jio Convention Centre, Mumbai, the event, which saw the attendance of leading salon chains like Looks Salon, Tony and Guy, Headmasters BBlunt, Page 3, Straight Salon, Lakme, YLG and the likes. With the country’s leading hairstylists, beauty influencers and industry insiders this was a celebration of cutting-edge innovation and style, featuring Mira Kapoor as the glamorous showstopper. The high-decibel extravaganza was a celebration of creativity and artistry, reflecting the vibrant and dynamic spirit of the brand.
What is Schwarzkopf Professional’s Essential Looks?
Essential Looks is a trend based educational tool curates the latest movements in hair and Fashion – highlighting the latest trends, looks and techniques that will shape the coming months. Essential Looks reveals these trends that dictate everything- from the catwalk to the High Street. Schwarzkopf Professional places Hairdressers at the centre of everything they do, and Essential Looks is an important part of how they bring that to life by delivering the tools and support hairdressers need today, to become the hairdresser they want to be tomorrow.
The show also highlighted the latest collection that features three standout trends: The Optimists, New Realities, and Daring Crowd.
The Optimists emanates from hope, creativity, and versatile, genderless cuts with nostalgic colors, highlighted by the easy-to-maintain Lived-In Blonde trend drop. New Realities embraces bold, experimental looks with sharp cuts and neon, electric, and metallic tones. The Daring Crowd pushes boundaries with statement hairstyles, unconventional silhouettes, and textured curls, waves, and braids.
Taking inspiration from this, for this edition, the brand partnered with some of the industry’s most sought-after talents – Ryan D’Rozario, Deepak Jalhan and Vaishakhi Haria, Meisters at the Schwarzkopf Professional, Hair Artist Kollective. As the industry’s KOLs, they have brought their unique skills together, to re-create these trends and have them align with local sensibilities. These creators have not only played their part, crafting the inspirational hair and imagery but have also set new standards of creativity in the industry.
The Revolution in No Ammonia: Schwarzkopf Professional unveils IGORA ZERO AMM
The hair industry witnessed a groundbreaking moment as the newest revolution in no-ammonia hair color, IGORA ZERO AMM – with Mira Kapoor as the brand muse. The launch was marked by an electrifying dance performance that set the stage for what was to come.
IGORA ZERO AMM represents a significant advancement in hair coloring technology, by harnessing the power of zero – zero ammonia formula, zero compromise on performance and zero worries for your hair. The revolutionary technology promises vibrant, long-lasting color with intense care. This new line is designed to cater to the modern discerning consumer’s demand for products that are
good for their hair as well as for the planet.
Schwarzkopf Professional Global Ambassador, Lesley Jennison did a live demonstration, allowing hair artists to witness firsthand the stunning results that IGORA ZERO AMM can achieve. Models showcased the wide range of shades available, highlighting the product’s versatility and superior performance.
IGORA ZERO AMM is poised to revolutionize the industry, offering stunning, nourishing hair color with an endless possibility of looks.
Mira’s Look by Global Brand Ambassadors
Schwarzkopf Professional Global Ambassadors Lesley Jennison and Tyler Johnston created an exquisite look for Mira Kapoor, blending global trends with Indian sensibilities.
Lesley, globally acclaimed colorist recognized for her expertise, infused Mira’s hair with subtle beige highlights, baby lights, and microlights, complemented by rich, warm brown and chocolate tones. Tyler, the industry’s top stylist known for his innovative techniques, enhanced her look with expertly cut layers and glamorous, polished waves.
“Being the showstopper for Essential Looks 2024 was an incredible experience, especially since it was my first time taking center stage at a hair show. Working with the Schwarzkopf Professional team is a delight; their talent and vision always lead to exceptional and inspiring results. Hair colour and styling are so important when it comes to completing any look, and this team excels at it,” says Mira Kapoor – Hair muse for Schwarzkopf Professional India. “I really enjoyed having industry icons Tyler and Lesley work on my hair. They created this incredible look that’s tailor made for Indian sensibilities and hair textures – subtle yet glamorous. I absolutely loved the finished look and can’t wait to work with them again.”
The grand finale featured Kapoor, the artists, and the models in a high-impact final walk. It was nothing short of a visual treat for the audience.
