Cinematic Indulgence Meets Jain Cuisine: Miraj’s Exclusive ‘Jain Corner’ Delights Patrons in India’s First 100% Vegetarian National Cinema Chain
Mumbai, September 7, 2023: Miraj Cinemas, India’s third-largest and fastest-growing national multiplex chain, is thrilled to announce the grand opening of its latest multiplex in Mumbai. Situated on the third floor of R Mall in Mulund West, this new gem in Miraj’s portfolio features a state-of-the-art, four-screen premium multiplex with a total seating capacity of 1276, including 48 plush recliners and 13 ultra-comfortable sofa seats. Boasting cutting-edge 3D-equipped premium screens and an opulent lobby, this multiplex is a cine lover’s paradise. Conveniently located in the eastern suburb of Mumbai, near the Mulund-Thane check post on LBS Road, the inauguration ceremony was graced by notable dignitaries, including Shri Mihir Kotecha, MLA Mulund. Adding to the excitement, the inaugural day coincided with the release of probably the year’s biggest blockbuster, SRK’s Jawan, making it a must-visit destination for fans of Indian cinema.
Miraj Cinemas remains dedicated to elevating the premium movie-going experience for its patrons. The interior exudes luxury and comfort, featuring plush seating, cutting-edge Dolby Atmos sound systems, Laser projection technology, top-tier lighting systems, and a sophisticated aesthetic that distinguishes it from other cinemas in the region.
Mr. Amit Sharma, MD of Miraj Entertainment Ltd., said, “The opening of Miraj Cinemas at R Mall in Mulund marks our 10th multiplex in Mumbai, bringing our total screens in Mumbai, Maharashtra to 31. As we continue to make a substantial impact in key markets, our expansion momentum extends to vibrant cities like Jamshedpur, Pune, Chennai, Indore, Jodhpur, and more. Our goal of reaching 200 screens is on the horizon, and even in the face of COVID-19 challenges, we successfully added 60 screens, solidifying our position as a national player in the entertainment industry. Looking ahead, we are poised to achieve an impressive milestone of 300 screens by the end of FY 2024. At Miraj Entertainment Ltd., our unwavering dedication is to share the enchantment of cinema with an ever-expanding audience.”
Mr. Bhuvnesh Mendiratta, COO of Miraj Entertainment Ltd, expressed his enthusiasm, stating, “In a significant leap forward, Miraj Cinemas is thrilled to unveil an exclusive Jain gourmet menu at our newly inaugurated Mulund location. This landmark achievement solidifies our status as the first 100% vegetarian national cinema chain to offer this unique culinary experience. Our ‘Jain Corner’ presents an irresistible selection of Jain-friendly delicacies meticulously crafted to adhere to the most stringent dietary guidelines. This culinary innovation empowers our patrons to savour a superior cinematic and dining experience, all from the comfort of their seats. We extend a warm invitation to join us at Miraj Cinemas R-Mall in Mulund, where whether you’re a cinephile or a culinary enthusiast, our Jain Corner promises to enchant your senses.”
Miraj Cinemas also introduces its signature ‘The Beanery Cafe’ at the newly opened multiplex, revolutionising the dining experience for movie-goers. Additionally, the ‘Chef Corner’ offers patrons the opportunity to relish delicious, made-to-order dishes prepared by our skilled in-house chefs in a live kitchen right before their eyes. Chef Corner emphasises using fresh, high-quality ingredients and offers a range of delectable dishes to satisfy all palates. From local specialities to international flavours, including gluten-free options, there’s something for everyone to enjoy. For added convenience, customers can pay digitally and opt for cashless payment options to place their food orders at ‘Pop Express’ kiosks within the property, streamlining the food ordering process.
