Mirchi Voting Signal – A groundbreaking campaign to ignite Mumbai’s Voting Spirit

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Mirchi Voting Signal - A groundbreaking campaign to ignite Mumbai’s Voting Spirit
Mirchi Voting Signal - A groundbreaking campaign to ignite Mumbai’s Voting Spirit

Mirchi Mumbai, a leading radio station along with Brihanmumbai Municipal Corporation (BMC),  is gearing up for an unprecedented initiative, the ‘Mirchi Voting Signal,’ a disruptive campaign  aimed at inspiring citizens to exercise their fundamental right to vote. For the on-ground  activation of this campaign, a LIVE radio station will be set up at the iconic heritage landmark,  Selfie point opposite the BMC Headquarters near Chhatrapati Shivaji Terminus (CST) from May  15th to May 17th, 2024.  

The ‘Mirchi Voting Signal’ is not merely a campaign; it is a movement to awaken the voting spirit.  It seeks to inspire people from all walks of life to recognize the power of their vote in shaping the  destiny of their city and their nation. Through engaging discussions, informative sessions, and  interactive activities, the campaign aims to empower individuals with the knowledge and  motivation to actively participate in the democratic process. 

As Mumbai gears up for its voting day on May 20th, 2024, it’s crucial to emphasize that citizens  should not underestimate or overlook the significance of this occasion. Instead, it emphasizes  the civic duty and responsibility every Indian citizen bears in shaping the nation’s future. By  instilling a sense of civic pride and ownership, the campaign strives to transform the act of voting  into a celebration of democracy. 

Commuters and passersby will have the opportunity to interact with Radio Jockeys (RJs), sharing  their voting experiences while receiving insights into the significance of their participation in the  democratic process. With an expected footfall of 3-4 million over the three-day period, the  campaign will serve as a pivotal platform for advocacy and awareness. 

Highlighting the exceptional nature of this initiative, authorities have granted unprecedented  permission for Mirchi to establish a complete studio at this historic location, a testament to the  campaign’s significance in mobilizing civic engagement. The event will feature appearances by prominent dignitaries from BMC & state authorities, further amplifying the message of civic  responsibility and the imperative of voting. 

“We are thrilled to spearhead the ‘Mirchi Voting Signal’ campaign, an innovative endeavor aimed  at energizing Mumbai’s voting spirit and fostering a culture of active citizenship,” said Akshay Oberoi (Business Director, Mumbai, ENIL). “Through this historic collaboration with the BMC, we  seek to empower citizens with the knowledge and motivation to exercise their democratic right  and contribute to the collective voice of our nation, thereby strengthening the foundation of our  democracy.” 

The ‘Mirchi Voting Signal’ represents a watershed moment in Mumbai’s civic landscape, heralding  a new era of participatory democracy and citizen empowerment. As Mumbai embraces the call  to action, Mirchi invites all Mumbaikars to join the movement, to stand up, be counted, and make  their voices heard at the ballot box on May 20th, 2024.