Usha International recently introduced cricketer Mithali Raj as its emblem ambassador throughout all product categories.
Mithali Raj is India’s finest woman batter and presently the Test and ODI Captain of the Indian girl’s national cricket team. With a profession spanning over twenty years, Mithali is the best run-scorer in girls’ global cricket and additionally the recipient of numerous coveted awards, inclusive of the Wisden Leading Woman Cricketer inside the world (2017), Arjuna Award (2003), the Padma Shri (2015) and additionally the most crucial Dhyanchand Khel Ratna (2021). This affiliation among Mithali and the emblem resonates flawlessly with Usha’s ‘play’ ethos, which is aimed in the direction of selling lifestyles that are complete with a healthy lifestyle among audiences.
“Having Mithali Raj onboard is our manner of saluting to the innumerable Indian girls who actively challenge the status quo with their new wonder and willpower. Mithali’s willpower to stay the path is inspirational to all or any of the girls accessible who’re following their goals and breaking traditional stereotypes to shatter the cap. The resilient spirit of girls is embraced with the aid of using Usha wherein they play pivotal roles as nurturing destiny girls achievers throughout domain names whether or not it’s far sports activities stadiums or boardrooms alike,” stated Komal Mehra, Head, Sports Initiatives and Associations, Usha International.
Commenting on her affiliation with Usha International, Mithali Raj stated, “Usha may want to also be a well-known family name that I grew up with – appliance, fans, and yes, kitchen appliances – it’s an emblem that delivers on its promise. It’s an emblem whose values I like and become aware of as they are strolling the talk. I observed Usha Play, which is a quintessential part of Usha, and additionally the manner it gives inclusive systems assisting the youth, specifically girls, on the grassroots level, coaching them precious instructions at the sports activities field, breaking gender boundaries as they play together. The paintings they are doing are commendable and uncommon and representing this kind of emblem makes me proud.”
Usha International helps and promotes a very good array of carrying tasks throughout the country, inclusive of its long-status affiliation with the Mumbai Indians crew for IPL, Ultimate Flying Disc, indigenous Indian nearby sports activities like Kalari, Mallakhamb, & Siat Khnam, cricket for the specially-abled, sports activities for unsighted (athletics, kabaddi, judo, and powerlifting), moreover as football.
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