India’s popular Mobile Wallet and Buy Now Pay Later (BNPL) platform, MobiKwik, launched its campaign ‘Spend Now, Pay Later’ to push its innovative BNPL product “MobiKwik Zip.”
From its inception in 2009, MobiKwik has been at the forefront of innovation within the fintech space; being amongst the primary to launch a mobile wallet and more recently BNPL in India. The campaign instructs users about the advantages of MobiKwik Zip, an interest-free pay later product with a limit of up to ₹ 30,000 available within the user’s wallet for the standard of living payments.
The campaign is conceptualized and executed by GingerMonkey LLP, this is often when MobiKwik Zip is stitched into the narrative as an answer, highlighting its various value propositions including 1) simple use, 2) easy accessibility to credit, and 3) increased purchasing power.
The merchandise ‘MobiKwik Zip’ is that the hero of the story and solves three tricky situations within the films – paying the electricity bill, buying medicines online, and last-minute shopping. BNPL is that the only thanks to expanding credit penetration in India allowing users to avail credit and pay later for his or her spending.
Upasana Taku, Chairperson, Co-founder & COO, MobiKwik said, “We strongly believe that BNPL for everyday life payments (eCommerce, groceries, bills) is that the only thanks to delivering financial freedom to countless Indians.”
Creative Head of GingerMonkey Abhishek Asthana said, “The conclusion of the campaign was pretty clear, to codify the proposal of “Buy Now Pay later” to the target market who usually don’t seem to be eligible for credit thanks to insufficient credit history.
MobiKwik Zip is an innovative pay-later option for the MobiKwik users available on its mobile apps with a single-tap activation process. It provides a superior payment experience to users and enables them to pay anywhere and everywhere in India.
It allows users to create payments in a very 15-day cycle while availing interest-free credit starting from ₹500 to ₹ 30,000. Keeping MobiKwik Zip at the middle of the campaign, the TV Commercials showcase how MobiKwik Zip instantly solves the day-to-day payment needs of users in an efficient, transparent and frictionless manner.
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