People now, are very obsessed to their smartphones, and a major time of the day is spent meddling with their phones. This trend of increasing phone usage comes as an advantage to the mobile ad makers. Gone are the days when people sit in front of a PC to access internet. Now, internet is on the move and people widely access internet through mobiles.
A mobile consumption report brought out by InMobi says that fifty-nine per cent of the mobile phone users are comfortable using internet via mobiles and are also comfortable with the mobile advertising trends. They feel no big difference between the traditional means of advertising and the modern mobile means.
Mobile media is all set to create a revolution and there is a stronger appetite growing each day. The features available in Mobiles have undergone a huge change and they are no more just a communication device. It is now used to access internet and engage brands online in addition to phone calling and messaging. Users today are online the big part of the day even while spending time with their family, participating in a social event, shopping or commuting. This internet involvement of users provides ad-companies the biggest opportunity of engaging with customers directly all throughout the day.
Mobile advertisements are proving their mettle and three-fourth of the respondents say that they were introduced to something new through mobile ads while the rest feel they were able to know the higher options which existed.
Meanwhile, the Mobile Marketing Association (MMA) in association with exchange4media has released a report that states the spending trends of mobile advertising. It shows that the current spending of Rs. 180 crore is expected to see a forty per cent increase in the next 12 months. It would be interesting to note in the future how marketers adapt themselves to this new medium which is fast gaining pace and after all advertising is all about attracting eye balls so who would not like to use this medium.
